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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 06 Nov 2026 21:58:18 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy]]></title>
			<link>https://www.thebookco.com/sustainable-futures-with-predictive-intelligence-for-organizations-in-a-post-growth-9781041059790</link>
			<pubDate>Fri, 06 Nov 2026 18:26:05 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sustainable-futures-with-predictive-intelligence-for-organizations-in-a-post-growth-9781041059790</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sustainable-futures-with-predictive-intelligence-for-organizations-in-a-post-growth-9781041059790"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994738/images/30422927/9781041059790__88295.1793993728.285.285.jpg?c=2" alt="Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy by Uwe Seebacher, Ulrike Zacharias, 9781041059790" /></a></div><p>The book examines the emotional and cultural dimensions of organizational change, highlighting how psychological adaptation and value shifts shape resilient, future-ready workplaces. It presents the <i>Emerald Deal</i> as offering organizations a practical path toward embracing the principles o..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sustainable-futures-with-predictive-intelligence-for-organizations-in-a-post-growth-9781041059790"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994738/images/30422927/9781041059790__88295.1793993728.285.285.jpg?c=2" alt="Sustainable Futures with Predictive Intelligence for Organizations in a Post-Growth Economy by Uwe Seebacher, Ulrike Zacharias, 9781041059790" /></a></div><p>The book examines the emotional and cultural dimensions of organizational change, highlighting how psychological adaptation and value shifts shape resilient, future-ready workplaces. It presents the <i>Emerald Deal</i> as offering organizations a practical path toward embracing the principles o..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The book examines the emotional and cultural dimensions of organizational change, highlighting how psychological adaptation and value shifts shape resilient, future-ready workplaces. It presents the <i>Emerald Deal</i> as offering organizations a practical path toward embracing the principles o..]]></isc:description>
			<isc:productid><![CDATA[2994738]]></isc:productid>
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			<title><![CDATA[Wired to Lead (Rethinking ADHD and the Leaders We Need Now)]]></title>
			<link>https://www.thebookco.com/wired-to-lead-9781394477128</link>
			<pubDate>Tue, 03 Nov 2026 11:51:54 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wired-to-lead-9781394477128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993099/images/30416090/9781394477128__38240.1793963576.285.285.jpg?c=2" alt="Wired to Lead (Rethinking ADHD and the Leaders We Need Now) by Hannah Brown, 9781394477128" /></a></div>Coming Soon..<p><strong>Price: $25.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wired-to-lead-9781394477128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993099/images/30416090/9781394477128__38240.1793963576.285.285.jpg?c=2" alt="Wired to Lead (Rethinking ADHD and the Leaders We Need Now) by Hannah Brown, 9781394477128" /></a></div>Coming Soon..<p><strong>Price: $25.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2993099]]></isc:productid>
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			<title><![CDATA[How Brands Find Their Voice (Why Brands Should Watch Their Language)]]></title>
			<link>https://www.thebookco.com/how-brands-find-their-voice-9798317903251</link>
			<pubDate>Tue, 03 Nov 2026 03:56:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-brands-find-their-voice-9798317903251</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-brands-find-their-voice-9798317903251"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992855/images/30350724/9798317903251__97072.1793975809.285.285.jpg?c=2" alt="How Brands Find Their Voice (Why Brands Should Watch Their Language) by Nick Carson, 9798317903251" /></a></div><DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-brands-find-their-voice-9798317903251"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992855/images/30350724/9798317903251__97072.1793975809.285.285.jpg?c=2" alt="How Brands Find Their Voice (Why Brands Should Watch Their Language) by Nick Carson, 9798317903251" /></a></div><DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..]]></isc:description>
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			<title><![CDATA[Nothing to Prove, Everything to Say (5 Strategies to Use Your Voice When the Rules Weren't Built for You)]]></title>
			<link>https://www.thebookco.com/nothing-to-prove-everything-to-say-9798890573094</link>
			<pubDate>Wed, 28 Oct 2026 07:47:23 +0000</pubDate>
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			<description><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..]]></isc:description>
			<isc:productid><![CDATA[2989712]]></isc:productid>
			<isc:price><![CDATA[$24.95]]></isc:price>
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			<title><![CDATA[The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World)]]></title>
			<link>https://www.thebookco.com/the-mindful-communicator-9798318619854</link>
			<pubDate>Wed, 28 Oct 2026 07:36:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-mindful-communicator-9798318619854</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-mindful-communicator-9798318619854"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989694/images/30297063/9798318619854__38263.1793460038.285.285.jpg?c=2" alt="The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World) by Chelsea Pottenger, 9798318619854" /></a></div><b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-mindful-communicator-9798318619854"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989694/images/30297063/9798318619854__38263.1793460038.285.285.jpg?c=2" alt="The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World) by Chelsea Pottenger, 9798318619854" /></a></div><b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..]]></isc:description>
			<isc:productid><![CDATA[2989694]]></isc:productid>
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			<title><![CDATA[Storytelling and the Future of Organizations (An Antenarrative Handbook)]]></title>
			<link>https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918</link>
			<pubDate>Sat, 24 Oct 2026 18:57:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988698/images/30287561/9780415873918__68975.1793301521.285.285.jpg?c=2" alt="Storytelling and the Future of Organizations (An Antenarrative Handbook) by David M. Boje, 9780415873918" /></a></div><P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988698/images/30287561/9780415873918__68975.1793301521.285.285.jpg?c=2" alt="Storytelling and the Future of Organizations (An Antenarrative Handbook) by David M. Boje, 9780415873918" /></a></div><P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P>]]></isc:description>
			<isc:productid><![CDATA[2988698]]></isc:productid>
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			<title><![CDATA[The Routledge Handbook of Language and Professional Communication]]></title>
			<link>https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199</link>
			<pubDate>Sat, 24 Oct 2026 18:45:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988629/images/30287483/9780415676199__01158.1792867563.285.285.jpg?c=2" alt="The Routledge Handbook of Language and Professional Communication by Vijay Bhatia, 9780415676199" /></a></div><EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988629/images/30287483/9780415676199__01158.1792867563.285.285.jpg?c=2" alt="The Routledge Handbook of Language and Professional Communication by Vijay Bhatia, 9780415676199" /></a></div><EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.]]></isc:description>
			<isc:productid><![CDATA[2988629]]></isc:productid>
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			<title><![CDATA[Public Relations]]></title>
			<link>https://www.thebookco.com/public-relations-9781138141834</link>
			<pubDate>Sat, 24 Oct 2026 18:31:36 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/public-relations-9781138141834</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-9781138141834"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988548/images/30287387/9781138141834__55917.1793224923.285.285.jpg?c=2" alt="Public Relations by Paul Baines, John Egan, Frank Jefkins, 9781138141834" /></a></div><STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-9781138141834"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988548/images/30287387/9781138141834__55917.1793224923.285.285.jpg?c=2" alt="Public Relations by Paul Baines, John Egan, Frank Jefkins, 9781138141834" /></a></div><STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..]]></isc:description>
			<isc:productid><![CDATA[2988548]]></isc:productid>
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			<title><![CDATA[Managing Communications in a Crisis]]></title>
			<link>https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948</link>
			<pubDate>Sat, 24 Oct 2026 18:04:05 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988386/images/30287195/9780566082948__29309.1793225291.285.285.jpg?c=2" alt="Managing Communications in a Crisis by Peter Ruff, Khalid Aziz, 9780566082948" /></a></div>A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988386/images/30287195/9780566082948__29309.1793225291.285.285.jpg?c=2" alt="Managing Communications in a Crisis by Peter Ruff, Khalid Aziz, 9780566082948" /></a></div>A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.]]></isc:description>
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			<title><![CDATA[Introduction to Advertising (Understanding and Managing the Advertising Process)]]></title>
			<link>https://www.thebookco.com/introduction-to-advertising-9780367442781</link>
			<pubDate>Sat, 24 Oct 2026 17:51:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/introduction-to-advertising-9780367442781</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-advertising-9780367442781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988306/images/30287107/9780367442781__78273.1793141280.285.285.jpg?c=2" alt="Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781" /></a></div><P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-advertising-9780367442781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988306/images/30287107/9780367442781__78273.1793141280.285.285.jpg?c=2" alt="Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781" /></a></div><P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P>]]></isc:description>
			<isc:productid><![CDATA[2988306]]></isc:productid>
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			<isc:price><![CDATA[$249.99]]></isc:price>
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