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		<title><![CDATA[The Book Company: New Products - Business Communication]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 06 Nov 2026 11:45:50 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Wired to Lead (Rethinking ADHD and the Leaders We Need Now)]]></title>
			<link>https://www.thebookco.com/wired-to-lead-9781394477128</link>
			<pubDate>Tue, 03 Nov 2026 11:51:54 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wired-to-lead-9781394477128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993099/images/30416090/9781394477128__38240.1793963576.285.285.jpg?c=2" alt="Wired to Lead (Rethinking ADHD and the Leaders We Need Now) by Hannah Brown, 9781394477128" /></a></div>Coming Soon..<p><strong>Price: $25.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wired-to-lead-9781394477128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993099/images/30416090/9781394477128__38240.1793963576.285.285.jpg?c=2" alt="Wired to Lead (Rethinking ADHD and the Leaders We Need Now) by Hannah Brown, 9781394477128" /></a></div>Coming Soon..<p><strong>Price: $25.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2993099]]></isc:productid>
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			<isc:price><![CDATA[$25.95]]></isc:price>
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			<title><![CDATA[How Brands Find Their Voice (Why Brands Should Watch Their Language)]]></title>
			<link>https://www.thebookco.com/how-brands-find-their-voice-9798317903251</link>
			<pubDate>Tue, 03 Nov 2026 03:56:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-brands-find-their-voice-9798317903251</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-brands-find-their-voice-9798317903251"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992855/images/30350724/9798317903251__97072.1793678179.285.285.jpg?c=2" alt="How Brands Find Their Voice (Why Brands Should Watch Their Language) by Nick Carson, 9798317903251" /></a></div><DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-brands-find-their-voice-9798317903251"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992855/images/30350724/9798317903251__97072.1793678179.285.285.jpg?c=2" alt="How Brands Find Their Voice (Why Brands Should Watch Their Language) by Nick Carson, 9798317903251" /></a></div><DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><STRONG>Learn how the world’s most memorable brands find the words that make them impossible to ignore.<br><br></STRONG>Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another syste..]]></isc:description>
			<isc:productid><![CDATA[2992855]]></isc:productid>
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			<isc:price><![CDATA[$40.00]]></isc:price>
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			<title><![CDATA[Nothing to Prove, Everything to Say (5 Strategies to Use Your Voice When the Rules Weren't Built for You)]]></title>
			<link>https://www.thebookco.com/nothing-to-prove-everything-to-say-9798890573094</link>
			<pubDate>Wed, 28 Oct 2026 07:47:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/nothing-to-prove-everything-to-say-9798890573094</guid>
			<description><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Leadership strategist and nationally recognized speaker Candace Doby introduces the Courage-Ready model, a practical framework that helps women and underrepresented professionals navigate workplace power dynamics, speak up strategically, and advocate for themselves with confidence.</b><br><br>S..]]></isc:description>
			<isc:productid><![CDATA[2989712]]></isc:productid>
			<isc:price><![CDATA[$24.95]]></isc:price>
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			<title><![CDATA[The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World)]]></title>
			<link>https://www.thebookco.com/the-mindful-communicator-9798318619854</link>
			<pubDate>Wed, 28 Oct 2026 07:36:29 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-mindful-communicator-9798318619854"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989694/images/30297063/9798318619854__38263.1793460038.285.285.jpg?c=2" alt="The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World) by Chelsea Pottenger, 9798318619854" /></a></div><b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-mindful-communicator-9798318619854"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989694/images/30297063/9798318619854__38263.1793460038.285.285.jpg?c=2" alt="The Mindful Communicator (How to Speak, Listen, and Connect with Presence in a Distracted World) by Chelsea Pottenger, 9798318619854" /></a></div><b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Bring authentic presence to every conversation and transform your career, your relationships, and your life with mindful, science-backed communication.</b><br><br>Humans are wired for connection, yet many of us   are trapped in surface-level interactions and have forgotten how to truly   commun..]]></isc:description>
			<isc:productid><![CDATA[2989694]]></isc:productid>
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			<isc:price><![CDATA[$19.99]]></isc:price>
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			<title><![CDATA[Storytelling and the Future of Organizations (An Antenarrative Handbook)]]></title>
			<link>https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918</link>
			<pubDate>Sat, 24 Oct 2026 18:57:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988698/images/30287561/9780415873918__68975.1793301521.285.285.jpg?c=2" alt="Storytelling and the Future of Organizations (An Antenarrative Handbook) by David M. Boje, 9780415873918" /></a></div><P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/storytelling-and-the-future-of-organizations-9780415873918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988698/images/30287561/9780415873918__68975.1793301521.285.285.jpg?c=2" alt="Storytelling and the Future of Organizations (An Antenarrative Handbook) by David M. Boje, 9780415873918" /></a></div><P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of ‘antenarrative,’ or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept. </P>]]></isc:description>
			<isc:productid><![CDATA[2988698]]></isc:productid>
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			<isc:price><![CDATA[$249.99]]></isc:price>
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			<title><![CDATA[The Routledge Handbook of Language and Professional Communication]]></title>
			<link>https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199</link>
			<pubDate>Sat, 24 Oct 2026 18:45:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988629/images/30287483/9780415676199__01158.1792867563.285.285.jpg?c=2" alt="The Routledge Handbook of Language and Professional Communication by Vijay Bhatia, 9780415676199" /></a></div><EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-of-language-and-professional-communication-9780415676199"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988629/images/30287483/9780415676199__01158.1792867563.285.285.jpg?c=2" alt="The Routledge Handbook of Language and Professional Communication by Vijay Bhatia, 9780415676199" /></a></div><EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<EM>The Routledge Handbook of Language and Professional Communication</EM> provides a timely overview of the field of professional communication with a clear focus on language.]]></isc:description>
			<isc:productid><![CDATA[2988629]]></isc:productid>
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			<isc:price><![CDATA[$350.00]]></isc:price>
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			<title><![CDATA[Public Relations]]></title>
			<link>https://www.thebookco.com/public-relations-9781138141834</link>
			<pubDate>Sat, 24 Oct 2026 18:31:36 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/public-relations-9781138141834</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-9781138141834"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988548/images/30287387/9781138141834__55917.1793224923.285.285.jpg?c=2" alt="Public Relations by Paul Baines, John Egan, Frank Jefkins, 9781138141834" /></a></div><STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-9781138141834"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988548/images/30287387/9781138141834__55917.1793224923.285.285.jpg?c=2" alt="Public Relations by Paul Baines, John Egan, Frank Jefkins, 9781138141834" /></a></div><STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Public Relations: contemporary issues and techniques</STRONG> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<BR id="CRLF"><BR id="CRLF">The text..]]></isc:description>
			<isc:productid><![CDATA[2988548]]></isc:productid>
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			<isc:price><![CDATA[$233.99]]></isc:price>
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			<title><![CDATA[Managing Communications in a Crisis]]></title>
			<link>https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948</link>
			<pubDate>Sat, 24 Oct 2026 18:04:05 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988386/images/30287195/9780566082948__29309.1793225291.285.285.jpg?c=2" alt="Managing Communications in a Crisis by Peter Ruff, Khalid Aziz, 9780566082948" /></a></div>A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-communications-in-a-crisis-9780566082948"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988386/images/30287195/9780566082948__29309.1793225291.285.285.jpg?c=2" alt="Managing Communications in a Crisis by Peter Ruff, Khalid Aziz, 9780566082948" /></a></div>A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.]]></isc:description>
			<isc:productid><![CDATA[2988386]]></isc:productid>
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			<title><![CDATA[Introduction to Advertising (Understanding and Managing the Advertising Process)]]></title>
			<link>https://www.thebookco.com/introduction-to-advertising-9780367442781</link>
			<pubDate>Sat, 24 Oct 2026 17:51:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/introduction-to-advertising-9780367442781</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-advertising-9780367442781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988306/images/30287107/9780367442781__78273.1793141280.285.285.jpg?c=2" alt="Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781" /></a></div><P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-advertising-9780367442781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988306/images/30287107/9780367442781__78273.1793141280.285.285.jpg?c=2" alt="Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781" /></a></div><P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P><p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.</P>]]></isc:description>
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			<title><![CDATA[Customer Service Over the Phone (Techniques and Technology for Handling Customers Over the Phone)]]></title>
			<link>https://www.thebookco.com/customer-service-over-the-phone-9781138412224</link>
			<pubDate>Sat, 24 Oct 2026 17:06:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/customer-service-over-the-phone-9781138412224</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-service-over-the-phone-9781138412224"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988043/images/30286793/9781138412224__68795.1793136829.285.285.jpg?c=2" alt="Customer Service Over the Phone (Techniques and Technology for Handling Customers Over the Phone) by Stephen Coscia, 9781138412224" /></a></div>Examines various important scenarios that a customer service representative is likely to encounter and shows how to best handle each situation. This guide also explains how to make effective use of voice mail, email, fax, and letters.<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-service-over-the-phone-9781138412224"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2988043/images/30286793/9781138412224__68795.1793136829.285.285.jpg?c=2" alt="Customer Service Over the Phone (Techniques and Technology for Handling Customers Over the Phone) by Stephen Coscia, 9781138412224" /></a></div>Examines various important scenarios that a customer service representative is likely to encounter and shows how to best handle each situation. This guide also explains how to make effective use of voice mail, email, fax, and letters.<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Examines various important scenarios that a customer service representative is likely to encounter and shows how to best handle each situation. This guide also explains how to make effective use of voice mail, email, fax, and letters.]]></isc:description>
			<isc:productid><![CDATA[2988043]]></isc:productid>
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