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		<title><![CDATA[The Book Company: New Products - Programming]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 04 Aug 2026 19:53:53 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Serious Games (A Practical Guide to Design, Implementation and Evaluation)]]></title>
			<link>https://www.thebookco.com/serious-games-9781032234793</link>
			<pubDate>Tue, 04 Aug 2026 16:59:53 +0000</pubDate>
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			<description><![CDATA[<p>This is an essential guide to serious games, covering the core fundamentals of design and the integration of teaching content and assessment, implementation, and evaluation.</p><p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This is an essential guide to serious games, covering the core fundamentals of design and the integration of teaching content and assessment, implementation, and evaluation.</p><p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This is an essential guide to serious games, covering the core fundamentals of design and the integration of teaching content and assessment, implementation, and evaluation.</p>]]></isc:description>
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			<title><![CDATA[The AI-Powered Product Manager (AI-Native Workflows and Tools to Build Better Products Faster)]]></title>
			<link>https://www.thebookco.com/the-ai-powered-product-manager-9798341672734</link>
			<pubDate>Thu, 30 Jul 2026 02:03:37 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-ai-powered-product-manager-9798341672734</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ai-powered-product-manager-9798341672734"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892089/images/29427913/9798341672734__49277.1785378708.285.285.jpg?c=2" alt="The AI-Powered Product Manager (AI-Native Workflows and Tools to Build Better Products Faster) by Marily Nika, Diego Granados, 9798341672734" /></a></div><p><em>The AI-Powered Product Manager</em> redefines what it means to lead in tech today, giving PMs the tools and tactics to integrate generative AI into every part of the product lifecycle. Written by AI product leads Dr. Marily Nika and Diego Granados who work at Google, this book helps you mov..<p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ai-powered-product-manager-9798341672734"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892089/images/29427913/9798341672734__49277.1785378708.285.285.jpg?c=2" alt="The AI-Powered Product Manager (AI-Native Workflows and Tools to Build Better Products Faster) by Marily Nika, Diego Granados, 9798341672734" /></a></div><p><em>The AI-Powered Product Manager</em> redefines what it means to lead in tech today, giving PMs the tools and tactics to integrate generative AI into every part of the product lifecycle. Written by AI product leads Dr. Marily Nika and Diego Granados who work at Google, this book helps you mov..<p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><em>The AI-Powered Product Manager</em> redefines what it means to lead in tech today, giving PMs the tools and tactics to integrate generative AI into every part of the product lifecycle. Written by AI product leads Dr. Marily Nika and Diego Granados who work at Google, this book helps you mov..]]></isc:description>
			<isc:productid><![CDATA[2892089]]></isc:productid>
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			<title><![CDATA[Learning Domain-Driven Design (Aligning Software Architecture and Business Strategy)]]></title>
			<link>https://www.thebookco.com/learning-domain-driven-design-9798341672611</link>
			<pubDate>Thu, 30 Jul 2026 02:03:24 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/learning-domain-driven-design-9798341672611</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-domain-driven-design-9798341672611"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892088/images/29427912/9798341672611__53967.1785378708.285.285.jpg?c=2" alt="Learning Domain-Driven Design (Aligning Software Architecture and Business Strategy) by Vladik Khononov, 9798341672611" /></a></div><p>Building software is harder than ever. As a developer, you not only have to chase ever-changing technological trends but also need to understand the business domains behind the software. This updated edition provides you with a set of core patterns, principles, and practices for analyzing busin..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-domain-driven-design-9798341672611"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892088/images/29427912/9798341672611__53967.1785378708.285.285.jpg?c=2" alt="Learning Domain-Driven Design (Aligning Software Architecture and Business Strategy) by Vladik Khononov, 9798341672611" /></a></div><p>Building software is harder than ever. As a developer, you not only have to chase ever-changing technological trends but also need to understand the business domains behind the software. This updated edition provides you with a set of core patterns, principles, and practices for analyzing busin..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Building software is harder than ever. As a developer, you not only have to chase ever-changing technological trends but also need to understand the business domains behind the software. This updated edition provides you with a set of core patterns, principles, and practices for analyzing busin..]]></isc:description>
			<isc:productid><![CDATA[2892088]]></isc:productid>
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			<title><![CDATA[Learning AI-Native Software Engineering (Building with AI Agents and Spec-Driven Development)]]></title>
			<link>https://www.thebookco.com/learning-ai-native-software-engineering-9798341674738</link>
			<pubDate>Thu, 30 Jul 2026 02:03:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/learning-ai-native-software-engineering-9798341674738</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-ai-native-software-engineering-9798341674738"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892087/images/29427911/9798341674738__04197.1785378708.285.285.jpg?c=2" alt="Learning AI-Native Software Engineering (Building with AI Agents and Spec-Driven Development) by Alfonso Graziano, 9798341674738" /></a></div><p>Most engineers still use AI tools ad hoc, individually, without shared standards. The result is inconsistent output, quality gaps in production, and a growing sense that the role itself is shifting faster than the profession has answers for. If you're ready to move beyond just using AI to write..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-ai-native-software-engineering-9798341674738"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892087/images/29427911/9798341674738__04197.1785378708.285.285.jpg?c=2" alt="Learning AI-Native Software Engineering (Building with AI Agents and Spec-Driven Development) by Alfonso Graziano, 9798341674738" /></a></div><p>Most engineers still use AI tools ad hoc, individually, without shared standards. The result is inconsistent output, quality gaps in production, and a growing sense that the role itself is shifting faster than the profession has answers for. If you're ready to move beyond just using AI to write..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Most engineers still use AI tools ad hoc, individually, without shared standards. The result is inconsistent output, quality gaps in production, and a growing sense that the role itself is shifting faster than the profession has answers for. If you're ready to move beyond just using AI to write..]]></isc:description>
			<isc:productid><![CDATA[2892087]]></isc:productid>
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			<title><![CDATA[PostgreSQL: Up and Running (A Practical Guide to the Advanced Open Source Database)]]></title>
			<link>https://www.thebookco.com/postgresql-up-and-running-9798341660892</link>
			<pubDate>Thu, 30 Jul 2026 01:46:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/postgresql-up-and-running-9798341660892</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/postgresql-up-and-running-9798341660892"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892011/images/29427835/9798341660892__28304.1785375987.285.285.jpg?c=2" alt="PostgreSQL: Up and Running (A Practical Guide to the Advanced Open Source Database) by Regina O. Obe, Leo S. Hsu, 9798341660892" /></a></div><p>Thinking of migrating to PostgreSQL? This concise introduction helps you understand and use this open source database system. Not only will you learn about the new enterprise class features in versions 16 to 18, but you'll also discover all that PostgreSQL has to offer—much more than a relation..<p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/postgresql-up-and-running-9798341660892"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2892011/images/29427835/9798341660892__28304.1785375987.285.285.jpg?c=2" alt="PostgreSQL: Up and Running (A Practical Guide to the Advanced Open Source Database) by Regina O. Obe, Leo S. Hsu, 9798341660892" /></a></div><p>Thinking of migrating to PostgreSQL? This concise introduction helps you understand and use this open source database system. Not only will you learn about the new enterprise class features in versions 16 to 18, but you'll also discover all that PostgreSQL has to offer—much more than a relation..<p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Thinking of migrating to PostgreSQL? This concise introduction helps you understand and use this open source database system. Not only will you learn about the new enterprise class features in versions 16 to 18, but you'll also discover all that PostgreSQL has to offer—much more than a relation..]]></isc:description>
			<isc:productid><![CDATA[2892011]]></isc:productid>
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			<title><![CDATA[Spatial Data Science (With Applications in R)]]></title>
			<link>https://www.thebookco.com/spatial-data-science-with-applications-in-r-9781032473925</link>
			<pubDate>Wed, 29 Jul 2026 16:25:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/spatial-data-science-with-applications-in-r-9781032473925</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/spatial-data-science-with-applications-in-r-9781032473925"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891965/images/29418249/9781032473925__26154.1785344039.285.285.jpg?c=2" alt="Spatial Data Science (With Applications in R) by Edzer Pebesma, Roger Bivand, 9781032473925" /></a></div><P><EM>Spatial Data Science</EM> is a book for data scientists with intermediate R knowledge. The book gives a detailed explanation of the core spatial software packages for R: <STRONG>sf</STRONG> for simple feature access, and <STRONG>stars</STRONG> for raster and vector data cubes – array data w..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/spatial-data-science-with-applications-in-r-9781032473925"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891965/images/29418249/9781032473925__26154.1785344039.285.285.jpg?c=2" alt="Spatial Data Science (With Applications in R) by Edzer Pebesma, Roger Bivand, 9781032473925" /></a></div><P><EM>Spatial Data Science</EM> is a book for data scientists with intermediate R knowledge. The book gives a detailed explanation of the core spatial software packages for R: <STRONG>sf</STRONG> for simple feature access, and <STRONG>stars</STRONG> for raster and vector data cubes – array data w..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><EM>Spatial Data Science</EM> is a book for data scientists with intermediate R knowledge. The book gives a detailed explanation of the core spatial software packages for R: <STRONG>sf</STRONG> for simple feature access, and <STRONG>stars</STRONG> for raster and vector data cubes – array data w..]]></isc:description>
			<isc:productid><![CDATA[2891965]]></isc:productid>
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			<title><![CDATA[Breaking into Sound Design for Video Games]]></title>
			<link>https://www.thebookco.com/breaking-into-sound-design-for-video-games-9781041402442</link>
			<pubDate>Fri, 24 Jul 2026 16:30:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/breaking-into-sound-design-for-video-games-9781041402442</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/breaking-into-sound-design-for-video-games-9781041402442"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890565/images/29393785/9781041402442__62788.1785006899.285.285.jpg?c=2" alt="Breaking into Sound Design for Video Games by Dennis Bestafka, 9781041402442" /></a></div><p><i>Breaking into Sound Design for Video Games</i> is dedicated to anyone who has ever dreamt of creating audio for video games, yet is unsure of where to begin, or what the entire process entails. This concise yet comprehensive guide provides an easily digested overview of everything that an as..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/breaking-into-sound-design-for-video-games-9781041402442"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890565/images/29393785/9781041402442__62788.1785006899.285.285.jpg?c=2" alt="Breaking into Sound Design for Video Games by Dennis Bestafka, 9781041402442" /></a></div><p><i>Breaking into Sound Design for Video Games</i> is dedicated to anyone who has ever dreamt of creating audio for video games, yet is unsure of where to begin, or what the entire process entails. This concise yet comprehensive guide provides an easily digested overview of everything that an as..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Breaking into Sound Design for Video Games</i> is dedicated to anyone who has ever dreamt of creating audio for video games, yet is unsure of where to begin, or what the entire process entails. This concise yet comprehensive guide provides an easily digested overview of everything that an as..]]></isc:description>
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			<title><![CDATA[Game AI Uncovered Focus (Architectures)]]></title>
			<link>https://www.thebookco.com/game-ai-uncovered-focus-architectures-9781041305897</link>
			<pubDate>Fri, 17 Jul 2026 21:32:17 +0000</pubDate>
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			<description><![CDATA[<p>Contained within these pages are overviews and insights covering a host of different game AI architecture techniques, including intelligent cover, smart objects, combat roles and architectures, director systems, cooperative planners, squad behaviour, agent coordination, group management, vehicl..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Contained within these pages are overviews and insights covering a host of different game AI architecture techniques, including intelligent cover, smart objects, combat roles and architectures, director systems, cooperative planners, squad behaviour, agent coordination, group management, vehicl..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Contained within these pages are overviews and insights covering a host of different game AI architecture techniques, including intelligent cover, smart objects, combat roles and architectures, director systems, cooperative planners, squad behaviour, agent coordination, group management, vehicl..]]></isc:description>
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			<title><![CDATA[Build Applications with Local AI Models on a Mac (Create private chatbots, voice apps, RAG systems, and more)]]></title>
			<link>https://www.thebookco.com/build-applications-with-local-ai-models-on-a-mac-9781633433700</link>
			<pubDate>Fri, 17 Jul 2026 14:01:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/build-applications-with-local-ai-models-on-a-mac-9781633433700</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/build-applications-with-local-ai-models-on-a-mac-9781633433700"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889108/images/29305561/9781633433700__40672.1784704714.285.285.jpg?c=2" alt="Build Applications with Local AI Models on a Mac (Create private chatbots, voice apps, RAG systems, and more) by Keiji Kamigusa, 9781633433700" /></a></div><STRONG>Get the eBook free when you register your print book at Manning.</STRONG><BR><BR>Forget steep AI subscription fees, privacy concerns, and a hard dependency on cloud servers! <I>Build Applications with Local AI Models on a Mac</I> shows you exactly how to build and run a ChatGPT-style assis..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/build-applications-with-local-ai-models-on-a-mac-9781633433700"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889108/images/29305561/9781633433700__40672.1784704714.285.285.jpg?c=2" alt="Build Applications with Local AI Models on a Mac (Create private chatbots, voice apps, RAG systems, and more) by Keiji Kamigusa, 9781633433700" /></a></div><STRONG>Get the eBook free when you register your print book at Manning.</STRONG><BR><BR>Forget steep AI subscription fees, privacy concerns, and a hard dependency on cloud servers! <I>Build Applications with Local AI Models on a Mac</I> shows you exactly how to build and run a ChatGPT-style assis..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Get the eBook free when you register your print book at Manning.</STRONG><BR><BR>Forget steep AI subscription fees, privacy concerns, and a hard dependency on cloud servers! <I>Build Applications with Local AI Models on a Mac</I> shows you exactly how to build and run a ChatGPT-style assis..]]></isc:description>
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			<title><![CDATA[Claude Code: Up and Running (Harness the Power of Agentic Coding)]]></title>
			<link>https://www.thebookco.com/claude-code-up-and-running-9798295900648</link>
			<pubDate>Wed, 15 Jul 2026 01:47:22 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/claude-code-up-and-running-9798295900648"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2888134/images/29304296/9798295900648__68190.1784387707.285.285.jpg?c=2" alt="Claude Code: Up and Running (Harness the Power of Agentic Coding) by Ken Kousen, 9798295900648" /></a></div><p>Claude Code is Anthropic's agentic coding tool for the terminal, designed as an autonomous agent rather than a suggestion engine. It reads files, writes code across multiple files, executes shell commands, works with Git, and connects to external services through the Model Context Protocol (MCP..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/claude-code-up-and-running-9798295900648"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2888134/images/29304296/9798295900648__68190.1784387707.285.285.jpg?c=2" alt="Claude Code: Up and Running (Harness the Power of Agentic Coding) by Ken Kousen, 9798295900648" /></a></div><p>Claude Code is Anthropic's agentic coding tool for the terminal, designed as an autonomous agent rather than a suggestion engine. It reads files, writes code across multiple files, executes shell commands, works with Git, and connects to external services through the Model Context Protocol (MCP..<p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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