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		<title><![CDATA[The Book Company: New Products - Rugby]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 11 May 2026 10:07:20 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Attacking the Space (Inside Rugby's Tactical and Data Revolution - 'Illuminating' Eddie Jones)]]></title>
			<link>https://www.thebookco.com/attacking-the-space-9781399625098</link>
			<pubDate>Mon, 04 May 2026 17:40:17 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/attacking-the-space-9781399625098"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860347/images/29166094/9781399625098__06050.1778038846.285.285.jpg?c=2" alt="Attacking the Space (Inside Rugby&#039;s Tactical and Data Revolution - &#039;Illuminating&#039; Eddie Jones) by Sam Larner, 9781399625098" /></a></div>Coming Soon..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2860347]]></isc:productid>
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			<title><![CDATA[Fighting for Survival (A Manifesto for the Future of Rugby League)]]></title>
			<link>https://www.thebookco.com/fighting-for-survival-9781836804307</link>
			<pubDate>Sat, 28 Feb 2026 15:43:06 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/fighting-for-survival-9781836804307</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/fighting-for-survival-9781836804307"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833910/images/28558225/9781836804307__58966.1775913673.285.285.jpg?c=2" alt="Fighting for Survival (A Manifesto for the Future of Rugby League) by Rob Watson, 9781836804307" /></a></div>Rugby league has been in an existential crisis since 1895. Just how has it survived so long, and what must it do now to stay alive and thrive? <I>Fighting for Survival</I> examines rugby league’s remarkable resilience amid such obstacles as government bias, military bans and scant media coverage. ..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/fighting-for-survival-9781836804307"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833910/images/28558225/9781836804307__58966.1775913673.285.285.jpg?c=2" alt="Fighting for Survival (A Manifesto for the Future of Rugby League) by Rob Watson, 9781836804307" /></a></div>Rugby league has been in an existential crisis since 1895. Just how has it survived so long, and what must it do now to stay alive and thrive? <I>Fighting for Survival</I> examines rugby league’s remarkable resilience amid such obstacles as government bias, military bans and scant media coverage. ..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Rugby league has been in an existential crisis since 1895. Just how has it survived so long, and what must it do now to stay alive and thrive? <I>Fighting for Survival</I> examines rugby league’s remarkable resilience amid such obstacles as government bias, military bans and scant media coverage. ..]]></isc:description>
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			<title><![CDATA[110 Great Scottish Rugby Moments]]></title>
			<link>https://www.thebookco.com/110-great-scottish-rugby-moments-9781785309267</link>
			<pubDate>Sat, 21 Feb 2026 18:55:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/110-great-scottish-rugby-moments-9781785309267</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/110-great-scottish-rugby-moments-9781785309267"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828587/images/28541209/9781785309267__25955.1772026221.285.285.jpg?c=2" alt="110 Great Scottish Rugby Moments by Stewart Weir, 9781785309267" /></a></div><P><I>110 Great Scottish Rugby Moments</I> is an updated edition celebrating the sport’s most significant and unforgettable highlights. From Andy Irvine’s match-winning kick against England in 1974, to the 1984 Grand Slam, to David Sole, Tony Stanger, and the legendary 1990 Grand Slam, these defin..<p><strong>Price: $35.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/110-great-scottish-rugby-moments-9781785309267"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828587/images/28541209/9781785309267__25955.1772026221.285.285.jpg?c=2" alt="110 Great Scottish Rugby Moments by Stewart Weir, 9781785309267" /></a></div><P><I>110 Great Scottish Rugby Moments</I> is an updated edition celebrating the sport’s most significant and unforgettable highlights. From Andy Irvine’s match-winning kick against England in 1974, to the 1984 Grand Slam, to David Sole, Tony Stanger, and the legendary 1990 Grand Slam, these defin..<p><strong>Price: $35.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><I>110 Great Scottish Rugby Moments</I> is an updated edition celebrating the sport’s most significant and unforgettable highlights. From Andy Irvine’s match-winning kick against England in 1974, to the 1984 Grand Slam, to David Sole, Tony Stanger, and the legendary 1990 Grand Slam, these defin..]]></isc:description>
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			<title><![CDATA[Rugby, Soccer and Irish Society (1921-1990)]]></title>
			<link>https://www.thebookco.com/rugby-soccer-and-irish-society-1921-1990-9781032650104</link>
			<pubDate>Fri, 21 Nov 2025 17:35:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/rugby-soccer-and-irish-society-1921-1990-9781032650104</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rugby-soccer-and-irish-society-1921-1990-9781032650104"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2785926/images/28462540/9781032650104__29539.1774722017.285.285.jpg?c=2" alt="Rugby, Soccer and Irish Society (1921-1990) by Conor Murray, 9781032650104" /></a></div><p>This book is the first academic all-island history of either rugby union or association football, two of the three most popular male sporting pastimes in Ireland, across the seven decades that followed the political partition of that country between 1920 and 1922.</p><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rugby-soccer-and-irish-society-1921-1990-9781032650104"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2785926/images/28462540/9781032650104__29539.1774722017.285.285.jpg?c=2" alt="Rugby, Soccer and Irish Society (1921-1990) by Conor Murray, 9781032650104" /></a></div><p>This book is the first academic all-island history of either rugby union or association football, two of the three most popular male sporting pastimes in Ireland, across the seven decades that followed the political partition of that country between 1920 and 1922.</p><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book is the first academic all-island history of either rugby union or association football, two of the three most popular male sporting pastimes in Ireland, across the seven decades that followed the political partition of that country between 1920 and 1922.</p>]]></isc:description>
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			<title><![CDATA[Unlocked (The Must-Read Rugby Memoir of 2025) - 9781399737104]]></title>
			<link>https://www.thebookco.com/unlocked-9781399737104-9781399737104</link>
			<pubDate>Wed, 08 Oct 2025 10:15:44 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/unlocked-9781399737104-9781399737104</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/unlocked-9781399737104-9781399737104"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2766073/images/29035709/9781399737104__09759.1775915054.285.285.jpg?c=2" alt="Unlocked (The Must-Read Rugby Memoir of 2025) - 9781399737104 by Eben Etzebeth, 9781399737104" /></a></div>Eben Etzebeth is the most-capped player in South African Rugby history. A towering lock, whose intelligence, energy and aggression on the pitch is feared, respected and often imitated but never matched, he is the heart and soul of the Springbok team, a key part of their astonishingly successful ru..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/unlocked-9781399737104-9781399737104"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2766073/images/29035709/9781399737104__09759.1775915054.285.285.jpg?c=2" alt="Unlocked (The Must-Read Rugby Memoir of 2025) - 9781399737104 by Eben Etzebeth, 9781399737104" /></a></div>Eben Etzebeth is the most-capped player in South African Rugby history. A towering lock, whose intelligence, energy and aggression on the pitch is feared, respected and often imitated but never matched, he is the heart and soul of the Springbok team, a key part of their astonishingly successful ru..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Eben Etzebeth is the most-capped player in South African Rugby history. A towering lock, whose intelligence, energy and aggression on the pitch is feared, respected and often imitated but never matched, he is the heart and soul of the Springbok team, a key part of their astonishingly successful ru..]]></isc:description>
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			<title><![CDATA[Ecological Dynamics in Sport Coaching (An Essential Guide)]]></title>
			<link>https://www.thebookco.com/ecological-dynamics-in-sport-coaching-9781032869223</link>
			<pubDate>Fri, 22 Aug 2025 16:17:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/ecological-dynamics-in-sport-coaching-9781032869223</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ecological-dynamics-in-sport-coaching-9781032869223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2738953/images/28528980/9781032869223__60497.1771498406.285.285.jpg?c=2" alt="Ecological Dynamics in Sport Coaching (An Essential Guide) by Steve M Smith, 9781032869223" /></a></div><p><i>Ecological Dynamics in Sport Coaching</i> provides coaches and students with sport-specific guidance to coaching within the ecological dynamics framework, presenting guidance to support coaches in creating representative learning designs that will enhance skill acquisition and sport performa..<p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ecological-dynamics-in-sport-coaching-9781032869223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2738953/images/28528980/9781032869223__60497.1771498406.285.285.jpg?c=2" alt="Ecological Dynamics in Sport Coaching (An Essential Guide) by Steve M Smith, 9781032869223" /></a></div><p><i>Ecological Dynamics in Sport Coaching</i> provides coaches and students with sport-specific guidance to coaching within the ecological dynamics framework, presenting guidance to support coaches in creating representative learning designs that will enhance skill acquisition and sport performa..<p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Ecological Dynamics in Sport Coaching</i> provides coaches and students with sport-specific guidance to coaching within the ecological dynamics framework, presenting guidance to support coaches in creating representative learning designs that will enhance skill acquisition and sport performa..]]></isc:description>
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			<title><![CDATA[Triumphs, Trophies and Troubles (In Search of the Soul of Irish Rugby)]]></title>
			<link>https://www.thebookco.com/triumphs-trophies-and-troubles-in-search-of-the-soul-of-irish-rugby/</link>
			<pubDate>Sat, 14 Jun 2025 17:14:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/triumphs-trophies-and-troubles-in-search-of-the-soul-of-irish-rugby/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/triumphs-trophies-and-troubles-in-search-of-the-soul-of-irish-rugby/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2697358/images/28846373/9781805461388__27847.1774405818.285.285.jpg?c=2" alt="Triumphs, Trophies and Troubles (In Search of the Soul of Irish Rugby) by Peter Bills, 9781805461388" /></a></div>In late 2024 Ireland, a nation of just seven million people, stood at the top of rugby union's world rankings. Ireland's rise to such an exalted position has been the great triumph of rugby's professional era. For a nation that fought tooth and nail to keep the game amateur, their progress since 2..<p><strong>Price: $32.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/triumphs-trophies-and-troubles-in-search-of-the-soul-of-irish-rugby/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2697358/images/28846373/9781805461388__27847.1774405818.285.285.jpg?c=2" alt="Triumphs, Trophies and Troubles (In Search of the Soul of Irish Rugby) by Peter Bills, 9781805461388" /></a></div>In late 2024 Ireland, a nation of just seven million people, stood at the top of rugby union's world rankings. Ireland's rise to such an exalted position has been the great triumph of rugby's professional era. For a nation that fought tooth and nail to keep the game amateur, their progress since 2..<p><strong>Price: $32.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[In late 2024 Ireland, a nation of just seven million people, stood at the top of rugby union's world rankings. Ireland's rise to such an exalted position has been the great triumph of rugby's professional era. For a nation that fought tooth and nail to keep the game amateur, their progress since 2..]]></isc:description>
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			<title><![CDATA[110 Great Irish Rugby Moments]]></title>
			<link>https://www.thebookco.com/110-great-irish-rugby-moments/</link>
			<pubDate>Sat, 15 Mar 2025 17:18:47 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/110-great-irish-rugby-moments/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2665835/images/28840117/9781785307492__29560.1774431998.285.285.jpg?c=2" alt="110 Great Irish Rugby Moments by John Scally, 9781785307492" /></a></div>Coming Soon..<p><strong>Price: $17.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
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			<title><![CDATA[Facing the Haka]]></title>
			<link>https://www.thebookco.com/facing-the-haka/</link>
			<pubDate>Sat, 25 Jan 2025 18:15:32 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/facing-the-haka/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2637805/images/28870437/9781988547596__23942.1777740871.285.285.jpg?c=2" alt="Facing the Haka by Andy Burt, 9781988547596" /></a></div>This brilliant selection of photographs and stories describes what it means to stare down the most famous ritual in sport, from the perspective of those who have been there. <I>Facing the Haka</I> examines the significance that the All Blacks' haka has in the wider rugby world, as well as the deep..<p><strong>Price: $39.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/facing-the-haka/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2637805/images/28870437/9781988547596__23942.1777740871.285.285.jpg?c=2" alt="Facing the Haka by Andy Burt, 9781988547596" /></a></div>This brilliant selection of photographs and stories describes what it means to stare down the most famous ritual in sport, from the perspective of those who have been there. <I>Facing the Haka</I> examines the significance that the All Blacks' haka has in the wider rugby world, as well as the deep..<p><strong>Price: $39.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This brilliant selection of photographs and stories describes what it means to stare down the most famous ritual in sport, from the perspective of those who have been there. <I>Facing the Haka</I> examines the significance that the All Blacks' haka has in the wider rugby world, as well as the deep..]]></isc:description>
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			<title><![CDATA[Roy Francis (Rugby's Forgotten Black Leader)]]></title>
			<link>https://www.thebookco.com/roy-francis-sports-forgotten-black-leader/</link>
			<pubDate>Sun, 11 Aug 2024 19:58:56 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/roy-francis-sports-forgotten-black-leader/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2557422/images/26832315/9781399417952__56187.1755425556.285.285.jpg?c=2" alt="Roy Francis (Rugby&#039;s Forgotten Black Leader) by Tony Collins, 9781399417952" /></a></div><p><b>The remarkable story of one man's struggle to overcome racism and revolutionise rugby coaching.</b><br><br>In the 1950s and 1960s one man dominated rugby coaching like no other: Roy Francis. He led teams to championships and Wembley finals, revolutionised the art of coaching and inspired his..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/roy-francis-sports-forgotten-black-leader/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2557422/images/26832315/9781399417952__56187.1755425556.285.285.jpg?c=2" alt="Roy Francis (Rugby&#039;s Forgotten Black Leader) by Tony Collins, 9781399417952" /></a></div><p><b>The remarkable story of one man's struggle to overcome racism and revolutionise rugby coaching.</b><br><br>In the 1950s and 1960s one man dominated rugby coaching like no other: Roy Francis. He led teams to championships and Wembley finals, revolutionised the art of coaching and inspired his..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The remarkable story of one man's struggle to overcome racism and revolutionise rugby coaching.</b><br><br>In the 1950s and 1960s one man dominated rugby coaching like no other: Roy Francis. He led teams to championships and Wembley finals, revolutionised the art of coaching and inspired his..]]></isc:description>
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