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		<title><![CDATA[The Book Company: New Products - Track & Field]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 03 Jul 2026 05:11:27 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Faster Than You at 60 (The Inspiring Backstories of the Fastest Masters Athletes in the World)]]></title>
			<link>https://www.thebookco.com/faster-than-you-at-60-9798891886407</link>
			<pubDate>Fri, 26 Jun 2026 21:23:36 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/faster-than-you-at-60-9798891886407"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876950/images/29290546/9798891886407__54722.1782706026.285.285.jpg?c=2" alt="Faster Than You at 60 (The Inspiring Backstories of the Fastest Masters Athletes in the World) by Graham Broyd, 9798891886407" /></a></div><STRONG>It’s never too late to be world-class.</STRONG><BR><BR><I>Faster Than You at 60</I> shares the inspiring true stories of twenty elite Masters sprinters who became national and world champions decades after their supposed athletic prime.<BR><BR>These athletes did not make the Olympics when ..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/faster-than-you-at-60-9798891886407"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876950/images/29290546/9798891886407__54722.1782706026.285.285.jpg?c=2" alt="Faster Than You at 60 (The Inspiring Backstories of the Fastest Masters Athletes in the World) by Graham Broyd, 9798891886407" /></a></div><STRONG>It’s never too late to be world-class.</STRONG><BR><BR><I>Faster Than You at 60</I> shares the inspiring true stories of twenty elite Masters sprinters who became national and world champions decades after their supposed athletic prime.<BR><BR>These athletes did not make the Olympics when ..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>It’s never too late to be world-class.</STRONG><BR><BR><I>Faster Than You at 60</I> shares the inspiring true stories of twenty elite Masters sprinters who became national and world champions decades after their supposed athletic prime.<BR><BR>These athletes did not make the Olympics when ..]]></isc:description>
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			<title><![CDATA[Tigerbelle (The Wyomia Tyus Story)]]></title>
			<link>https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756580</link>
			<pubDate>Sun, 29 Mar 2026 08:31:44 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756580"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845820/images/28945336/9781617756580__26135.1779523357.285.285.jpg?c=2" alt="Tigerbelle (The Wyomia Tyus Story) by Elizabeth Terzakis, Wyomia Tyus, 9781617756580" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
<p xmlns="http://ns.editeur.org/onix/3.0/short">“<em>Tigerbell..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756580"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845820/images/28945336/9781617756580__26135.1779523357.285.285.jpg?c=2" alt="Tigerbelle (The Wyomia Tyus Story) by Elizabeth Terzakis, Wyomia Tyus, 9781617756580" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
<p xmlns="http://ns.editeur.org/onix/3.0/short">“<em>Tigerbell..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
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			<title><![CDATA[Tigerbelle (The Wyomia Tyus Story)]]></title>
			<link>https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756764</link>
			<pubDate>Sun, 29 Mar 2026 08:31:37 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756764"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845819/images/28945335/9781617756764__39909.1779523356.285.285.jpg?c=2" alt="Tigerbelle (The Wyomia Tyus Story) by Elizabeth Terzakis, Wyomia Tyus, 9781617756764" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
<p xmlns="http://ns.editeur.org/onix/3.0/short">“<em>Tigerbell..<p><strong>Price: $39.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tigerbelle-the-wyomia-tyus-story-9781617756764"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845819/images/28945335/9781617756764__39909.1779523356.285.285.jpg?c=2" alt="Tigerbelle (The Wyomia Tyus Story) by Elizabeth Terzakis, Wyomia Tyus, 9781617756764" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
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			<isc:description><![CDATA[<p xmlns="http://ns.editeur.org/onix/3.0/short">“Tyus proves as winning a storyteller as she was a runner . . . The ‘a’ in Wyomia is silent, but thankfully, the woman who owns that name is not.” —<em>New York Times Book Review</em></p>
<p xmlns="http://ns.editeur.org/onix/3.0/short">“<em>Tigerbell..]]></isc:description>
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			<title><![CDATA[NEERAJ CHOPRA: FROM PANIPAT TO THE PODIUM]]></title>
			<link>https://www.thebookco.com/neeraj-chopra-from-panipat-to-the-podium-9789355201720</link>
			<pubDate>Sat, 28 Mar 2026 18:23:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/neeraj-chopra-from-panipat-to-the-podium-9789355201720</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/neeraj-chopra-from-panipat-to-the-podium-9789355201720"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844735/images/28942536/9789355201720__67175.1779523181.285.285.jpg?c=2" alt="NEERAJ CHOPRA: FROM PANIPAT TO THE PODIUM by Arjun Kumar Singh Kadian, 9789355201720" /></a></div>The long-cherished dream of a billion Indians was fulfilled on the night
of 7 August 2021 when Neeraj Chopra won a gold in javelin at the Tokyo
Olympics 2020. The wait, though, had been very long. In fact, since the
inception of the modern Olympic Games, this is India’             s first individu..<p><strong>Price: $13.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/neeraj-chopra-from-panipat-to-the-podium-9789355201720"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844735/images/28942536/9789355201720__67175.1779523181.285.285.jpg?c=2" alt="NEERAJ CHOPRA: FROM PANIPAT TO THE PODIUM by Arjun Kumar Singh Kadian, 9789355201720" /></a></div>The long-cherished dream of a billion Indians was fulfilled on the night
of 7 August 2021 when Neeraj Chopra won a gold in javelin at the Tokyo
Olympics 2020. The wait, though, had been very long. In fact, since the
inception of the modern Olympic Games, this is India’             s first individu..<p><strong>Price: $13.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[The long-cherished dream of a billion Indians was fulfilled on the night
of 7 August 2021 when Neeraj Chopra won a gold in javelin at the Tokyo
Olympics 2020. The wait, though, had been very long. In fact, since the
inception of the modern Olympic Games, this is India’             s first individu..]]></isc:description>
			<isc:productid><![CDATA[2844735]]></isc:productid>
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			<title><![CDATA[How Not to Run (Welcome to the Jungle)]]></title>
			<link>https://www.thebookco.com/how-not-to-run-welcome-to-the-jungle-9781836804291</link>
			<pubDate>Sat, 28 Feb 2026 15:42:58 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-not-to-run-welcome-to-the-jungle-9781836804291</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-not-to-run-welcome-to-the-jungle-9781836804291"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833909/images/28558224/9781836804291__73585.1779521745.285.285.jpg?c=2" alt="How Not to Run (Welcome to the Jungle) by Shauney Watson, 9781836804291" /></a></div><P><STRONG>Returning from a grueling marathon in the Himalayas, extreme events enthusiast Shauney Watson sets her sights on an even more hostile challenge.</STRONG></P><P><I>How Not to Run: Welcome to the Jungle</I> chronicles Shauney’s four-year journey toward one of the toughest ultramarathons o..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-not-to-run-welcome-to-the-jungle-9781836804291"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833909/images/28558224/9781836804291__73585.1779521745.285.285.jpg?c=2" alt="How Not to Run (Welcome to the Jungle) by Shauney Watson, 9781836804291" /></a></div><P><STRONG>Returning from a grueling marathon in the Himalayas, extreme events enthusiast Shauney Watson sets her sights on an even more hostile challenge.</STRONG></P><P><I>How Not to Run: Welcome to the Jungle</I> chronicles Shauney’s four-year journey toward one of the toughest ultramarathons o..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Returning from a grueling marathon in the Himalayas, extreme events enthusiast Shauney Watson sets her sights on an even more hostile challenge.</STRONG></P><P><I>How Not to Run: Welcome to the Jungle</I> chronicles Shauney’s four-year journey toward one of the toughest ultramarathons o..]]></isc:description>
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			<title><![CDATA[Masters Running - 5K To Half Marathon (Optimised training for peak performance for 35 years and beyond)]]></title>
			<link>https://www.thebookco.com/masters-running-5k-to-half-marathon-9780719846236</link>
			<pubDate>Mon, 23 Feb 2026 08:43:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/masters-running-5k-to-half-marathon-9780719846236</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/masters-running-5k-to-half-marathon-9780719846236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2829124/images/29160556/9780719846236__53783.1779521162.285.285.jpg?c=2" alt="Masters Running - 5K To Half Marathon (Optimised training for peak performance for 35 years and beyond) by Jo Wilkinson, 9780719846236" /></a></div><STRONG>Optimised training for peak performance for 35 years and beyond</STRONG><BR><BR><I>Masters Running </I>distils elite-level training and coaching knowledge with age-appropriate strength conditioning, running technique, recovery strategies and nutrition into a clear, hands-on manual. With pe..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/masters-running-5k-to-half-marathon-9780719846236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2829124/images/29160556/9780719846236__53783.1779521162.285.285.jpg?c=2" alt="Masters Running - 5K To Half Marathon (Optimised training for peak performance for 35 years and beyond) by Jo Wilkinson, 9780719846236" /></a></div><STRONG>Optimised training for peak performance for 35 years and beyond</STRONG><BR><BR><I>Masters Running </I>distils elite-level training and coaching knowledge with age-appropriate strength conditioning, running technique, recovery strategies and nutrition into a clear, hands-on manual. With pe..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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			<title><![CDATA[The Front Runner (The Life of Steve Prefontaine) - 9780063348974]]></title>
			<link>https://www.thebookco.com/the-front-runner-9780063348974</link>
			<pubDate>Tue, 03 Feb 2026 17:15:08 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-front-runner-9780063348974"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2819081/images/28563885/9780063348974__89419.1779520157.285.285.jpg?c=2" alt="The Front Runner (The Life of Steve Prefontaine) - 9780063348974 by Brendan O&#039;Meara" /></a></div><p><strong>"Sports journalism at its finest, a book so well-researched that everyone who thinks they know Pre is in for a big surprise.” </strong>—<strong>Christopher McDougall, bestselling author of <em>Born to Run</em></strong></p><p><strong>On the 50th anniversary of American Track and Field ic..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-front-runner-9780063348974"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2819081/images/28563885/9780063348974__89419.1779520157.285.285.jpg?c=2" alt="The Front Runner (The Life of Steve Prefontaine) - 9780063348974 by Brendan O&#039;Meara" /></a></div><p><strong>"Sports journalism at its finest, a book so well-researched that everyone who thinks they know Pre is in for a big surprise.” </strong>—<strong>Christopher McDougall, bestselling author of <em>Born to Run</em></strong></p><p><strong>On the 50th anniversary of American Track and Field ic..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>"Sports journalism at its finest, a book so well-researched that everyone who thinks they know Pre is in for a big surprise.” </strong>—<strong>Christopher McDougall, bestselling author of <em>Born to Run</em></strong></p><p><strong>On the 50th anniversary of American Track and Field ic..]]></isc:description>
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			<title><![CDATA[The Complete Runner's Day-by-Day Log 2027 Planner Calendar]]></title>
			<link>https://www.thebookco.com/the-complete-runners-day-by-day-log-2027-planner-calendar-9798881608026</link>
			<pubDate>Tue, 06 Jan 2026 23:18:40 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-runners-day-by-day-log-2027-planner-calendar-9798881608026"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2806370/images/29242250/9798881608026__03839.1779379085.285.285.jpg?c=2" alt="The Complete Runner&#039;s Day-by-Day Log 2027 Planner Calendar by Matt Fitzgerald, 9798881608026" /></a></div><STRONG>Whether you’re the new kid on the track team, pursuing a fitness goal, or training for that upcoming marathon, this planner will lead you to your next best run.</STRONG><BR><BR>Whether you're a beginner, chasing a personal best, or training for your next marathon, the Complete Runner's Day..<p><strong>Price: $17.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-runners-day-by-day-log-2027-planner-calendar-9798881608026"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2806370/images/29242250/9798881608026__03839.1779379085.285.285.jpg?c=2" alt="The Complete Runner&#039;s Day-by-Day Log 2027 Planner Calendar by Matt Fitzgerald, 9798881608026" /></a></div><STRONG>Whether you’re the new kid on the track team, pursuing a fitness goal, or training for that upcoming marathon, this planner will lead you to your next best run.</STRONG><BR><BR>Whether you're a beginner, chasing a personal best, or training for your next marathon, the Complete Runner's Day..<p><strong>Price: $17.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Whether you’re the new kid on the track team, pursuing a fitness goal, or training for that upcoming marathon, this planner will lead you to your next best run.</STRONG><BR><BR>Whether you're a beginner, chasing a personal best, or training for your next marathon, the Complete Runner's Day..]]></isc:description>
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			<title><![CDATA[SAS and Special Forces Fitness Training (An Elite Workout Programme for Your Body and Mind)]]></title>
			<link>https://www.thebookco.com/sas-and-special-forces-fitness-training-9781838864538</link>
			<pubDate>Mon, 29 Dec 2025 22:43:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sas-and-special-forces-fitness-training-9781838864538</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sas-and-special-forces-fitness-training-9781838864538"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2799243/images/29084738/9781838864538__98370.1779596816.285.285.jpg?c=2" alt="SAS and Special Forces Fitness Training (An Elite Workout Programme for Your Body and Mind) by John &#039;Lofty&#039; Wiseman, 9781838864538" /></a></div><P>The SAS is one of the world’s greatest elite military units and its soldiers are renowned for their ability to cope when under great physical and mental stress. Now you can acquire the unique range of skills taught to members of the Special Air Service through the <I>SAS & Special Forces Fitnes..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sas-and-special-forces-fitness-training-9781838864538"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2799243/images/29084738/9781838864538__98370.1779596816.285.285.jpg?c=2" alt="SAS and Special Forces Fitness Training (An Elite Workout Programme for Your Body and Mind) by John &#039;Lofty&#039; Wiseman, 9781838864538" /></a></div><P>The SAS is one of the world’s greatest elite military units and its soldiers are renowned for their ability to cope when under great physical and mental stress. Now you can acquire the unique range of skills taught to members of the Special Air Service through the <I>SAS & Special Forces Fitnes..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>The SAS is one of the world’s greatest elite military units and its soldiers are renowned for their ability to cope when under great physical and mental stress. Now you can acquire the unique range of skills taught to members of the Special Air Service through the <I>SAS & Special Forces Fitnes..]]></isc:description>
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			<title><![CDATA[Fast 5K: 25 Crucial Keys and 4 Training Plans (25 Crucial Keys and 4 Training Plans)]]></title>
			<link>https://www.thebookco.com/fast-5k-25-crucial-keys-and-4-training-plans-9781937715922</link>
			<pubDate>Mon, 24 Nov 2025 19:27:24 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/fast-5k-25-crucial-keys-and-4-training-plans-9781937715922"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2787870/images/29084994/9781937715922__39556.1779515662.285.285.jpg?c=2" alt="Fast 5K: 25 Crucial Keys and 4 Training Plans (25 Crucial Keys and 4 Training Plans) by Pete Magill, 9781937715922" /></a></div>Coming Soon..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/fast-5k-25-crucial-keys-and-4-training-plans-9781937715922"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2787870/images/29084994/9781937715922__39556.1779515662.285.285.jpg?c=2" alt="Fast 5K: 25 Crucial Keys and 4 Training Plans (25 Crucial Keys and 4 Training Plans) by Pete Magill, 9781937715922" /></a></div>Coming Soon..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
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