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		<title><![CDATA[The Book Company: New Products - Business Aspects]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Wed, 13 May 2026 09:25:56 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Winner Takes All (The History of the Championship Play Off Final, World Football's Richest Game)]]></title>
			<link>https://www.thebookco.com/winner-takes-all-9781801509619</link>
			<pubDate>Sat, 09 May 2026 17:21:57 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/winner-takes-all-9781801509619"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2861331/images/29182722/9781801509619__24075.1778347323.285.285.jpg?c=2" alt="Winner Takes All (The History of the Championship Play Off Final, World Football&#039;s Richest Game) by Aaron Moore, 9781801509619" /></a></div><P><STRONG> Fascinating look at the highs, lows and riches that follow promotion to the Premier League, from the inaugural 1992/93 season to 2023/24 – told with special insight from chairmen, managers, players and fans.</STRONG></P><P>From the author of the widely acclaimed <I>Fields of Dreams and..<p><strong>Price: $23.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG> Fascinating look at the highs, lows and riches that follow promotion to the Premier League, from the inaugural 1992/93 season to 2023/24 – told with special insight from chairmen, managers, players and fans.</STRONG></P><P>From the author of the widely acclaimed <I>Fields of Dreams and..]]></isc:description>
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			<title><![CDATA[The Scouting Game (An Insider's Guide to Talent Spotting Football's Next Stars)]]></title>
			<link>https://www.thebookco.com/the-scouting-game-9781801509244</link>
			<pubDate>Sat, 09 May 2026 17:21:26 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-scouting-game-9781801509244"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2861327/images/29182717/9781801509244__81726.1778347291.285.285.jpg?c=2" alt="The Scouting Game (An Insider&#039;s Guide to Talent Spotting Football&#039;s Next Stars) by Chris Robinson, 9781801509244" /></a></div><P><STRONG><I>The Scouting Game</I> brings us the inside story of the hidden world of top-level football scouting from a man with 30 years’ experience in the professional game, and more than a decade in the recruitment team at Chelsea FC’s renowned academy.</STRONG></P><P>Chris Robinson reveals ho..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-scouting-game-9781801509244"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2861327/images/29182717/9781801509244__81726.1778347291.285.285.jpg?c=2" alt="The Scouting Game (An Insider&#039;s Guide to Talent Spotting Football&#039;s Next Stars) by Chris Robinson, 9781801509244" /></a></div><P><STRONG><I>The Scouting Game</I> brings us the inside story of the hidden world of top-level football scouting from a man with 30 years’ experience in the professional game, and more than a decade in the recruitment team at Chelsea FC’s renowned academy.</STRONG></P><P>Chris Robinson reveals ho..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG><I>The Scouting Game</I> brings us the inside story of the hidden world of top-level football scouting from a man with 30 years’ experience in the professional game, and more than a decade in the recruitment team at Chelsea FC’s renowned academy.</STRONG></P><P>Chris Robinson reveals ho..]]></isc:description>
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			<title><![CDATA[Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports)]]></title>
			<link>https://www.thebookco.com/lamar-hunt-9781637275344</link>
			<pubDate>Sat, 02 May 2026 21:03:30 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lamar-hunt-9781637275344"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859997/images/29156392/9781637275344__68650.1778343391.285.285.jpg?c=2" alt="Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports) by David A. F. Sweet, 9781637275344" /></a></div>Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lamar-hunt-9781637275344"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859997/images/29156392/9781637275344__68650.1778343391.285.285.jpg?c=2" alt="Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports) by David A. F. Sweet, 9781637275344" /></a></div>Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..]]></isc:description>
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			<title><![CDATA[Sports Diplomacy (An Introduction)]]></title>
			<link>https://www.thebookco.com/sports-diplomacy-an-introduction-9781041347408</link>
			<pubDate>Wed, 29 Apr 2026 16:32:02 +0000</pubDate>
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			<description><![CDATA[<p><i>Sports Diplomacy</i> examines how nations and sporting actors—large and small—use medals, mega-events, elite athletes, global leagues, corporations, and even fans to influence international perceptions and advance strategic interests.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Sports Diplomacy</i> examines how nations and sporting actors—large and small—use medals, mega-events, elite athletes, global leagues, corporations, and even fans to influence international perceptions and advance strategic interests.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Sports Diplomacy</i> examines how nations and sporting actors—large and small—use medals, mega-events, elite athletes, global leagues, corporations, and even fans to influence international perceptions and advance strategic interests.</p>]]></isc:description>
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			<title><![CDATA[Sport, Advertising and Global Promotional Culture (Identities, Commodities, Spaces and Spectacles)]]></title>
			<link>https://www.thebookco.com/sport-advertising-and-global-promotional-culture-9781032540436</link>
			<pubDate>Tue, 28 Apr 2026 17:53:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sport-advertising-and-global-promotional-culture-9781032540436</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sport-advertising-and-global-promotional-culture-9781032540436"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854939/images/29125157/9781032540436__12430.1777641874.285.285.jpg?c=2" alt="Sport, Advertising and Global Promotional Culture (Identities, Commodities, Spaces and Spectacles) by Steven J. Jackson, David L. Andrews, 9781032540436" /></a></div><P>This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.</P><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sport-advertising-and-global-promotional-culture-9781032540436"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854939/images/29125157/9781032540436__12430.1777641874.285.285.jpg?c=2" alt="Sport, Advertising and Global Promotional Culture (Identities, Commodities, Spaces and Spectacles) by Steven J. Jackson, David L. Andrews, 9781032540436" /></a></div><P>This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.</P><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.</P>]]></isc:description>
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			<title><![CDATA[Routledge Handbook of Sport Communication]]></title>
			<link>https://www.thebookco.com/routledge-handbook-of-sport-communication-9781032553511</link>
			<pubDate>Tue, 28 Apr 2026 17:45:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/routledge-handbook-of-sport-communication-9781032553511</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-sport-communication-9781032553511"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854888/images/29125058/9781032553511__32486.1777401444.285.285.jpg?c=2" alt="Routledge Handbook of Sport Communication by Paul M. Pedersen, 9781032553511" /></a></div><p><i>The Routledge Handbook of Sport Communication</i> offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.</p><p><strong>Price: $67.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-sport-communication-9781032553511"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854888/images/29125058/9781032553511__32486.1777401444.285.285.jpg?c=2" alt="Routledge Handbook of Sport Communication by Paul M. Pedersen, 9781032553511" /></a></div><p><i>The Routledge Handbook of Sport Communication</i> offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.</p><p><strong>Price: $67.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>The Routledge Handbook of Sport Communication</i> offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.</p>]]></isc:description>
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			<title><![CDATA[Routledge Handbook of Esports]]></title>
			<link>https://www.thebookco.com/routledge-handbook-of-esports-9781032531533</link>
			<pubDate>Tue, 28 Apr 2026 17:41:12 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/routledge-handbook-of-esports-9781032531533</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-esports-9781032531533"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854862/images/29125019/9781032531533__49925.1777631859.285.285.jpg?c=2" alt="Routledge Handbook of Esports by Seth E. Jenny, Nicolas Besombes, Tom Brock, Amanda C. Cote, Tobias M. Scholz, 9781032531533" /></a></div><p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..<p><strong>Price: $67.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-esports-9781032531533"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854862/images/29125019/9781032531533__49925.1777631859.285.285.jpg?c=2" alt="Routledge Handbook of Esports by Seth E. Jenny, Nicolas Besombes, Tom Brock, Amanda C. Cote, Tobias M. Scholz, 9781032531533" /></a></div><p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..<p><strong>Price: $67.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..]]></isc:description>
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			<title><![CDATA[Positive Sport Organizational Insights]]></title>
			<link>https://www.thebookco.com/positive-sport-organizational-insights-9781032733876</link>
			<pubDate>Tue, 28 Apr 2026 17:27:01 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/positive-sport-organizational-insights-9781032733876</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/positive-sport-organizational-insights-9781032733876"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854765/images/29124869/9781032733876__45204.1777400040.285.285.jpg?c=2" alt="Positive Sport Organizational Insights by Minjung Kim, Brent D. Oja, Christos Anagnostopoulos, 9781032733876" /></a></div><p>This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management. Clearly explaining core concepts, the book shows how ‘positive sport organizations’ (PSO) can deliver improved performance and enhance employee well-b..<p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/positive-sport-organizational-insights-9781032733876"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854765/images/29124869/9781032733876__45204.1777400040.285.285.jpg?c=2" alt="Positive Sport Organizational Insights by Minjung Kim, Brent D. Oja, Christos Anagnostopoulos, 9781032733876" /></a></div><p>This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management. Clearly explaining core concepts, the book shows how ‘positive sport organizations’ (PSO) can deliver improved performance and enhance employee well-b..<p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management. Clearly explaining core concepts, the book shows how ‘positive sport organizations’ (PSO) can deliver improved performance and enhance employee well-b..]]></isc:description>
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			<title><![CDATA[An Arsenal Life (Doubles, Invincibles, Glory and Despair)]]></title>
			<link>https://www.thebookco.com/an-arsenal-life-9781801509381</link>
			<pubDate>Sat, 25 Apr 2026 20:35:09 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/an-arsenal-life-9781801509381"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853978/images/29117997/9781801509381__60148.1777364180.285.285.jpg?c=2" alt="An Arsenal Life (Doubles, Invincibles, Glory and Despair) by David Fensome, 9781801509381" /></a></div><P><STRONG><I> An Arsenal Life</I> brings you all the highs and lows of the club’s post-war history from a unique insider’s perspective. As a close friend and confidant to Arsenal players and managers from the 1960s to the late 1990s, Martin Wengrow enjoyed the kind of access that would be impossi..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/an-arsenal-life-9781801509381"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853978/images/29117997/9781801509381__60148.1777364180.285.285.jpg?c=2" alt="An Arsenal Life (Doubles, Invincibles, Glory and Despair) by David Fensome, 9781801509381" /></a></div><P><STRONG><I> An Arsenal Life</I> brings you all the highs and lows of the club’s post-war history from a unique insider’s perspective. As a close friend and confidant to Arsenal players and managers from the 1960s to the late 1990s, Martin Wengrow enjoyed the kind of access that would be impossi..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG><I> An Arsenal Life</I> brings you all the highs and lows of the club’s post-war history from a unique insider’s perspective. As a close friend and confidant to Arsenal players and managers from the 1960s to the late 1990s, Martin Wengrow enjoyed the kind of access that would be impossi..]]></isc:description>
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			<title><![CDATA[The Value of Sport (Insights)]]></title>
			<link>https://www.thebookco.com/the-value-of-sport-insights-9781032902913</link>
			<pubDate>Fri, 27 Mar 2026 21:44:34 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-value-of-sport-insights-9781032902913</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-value-of-sport-insights-9781032902913"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844041/images/28939629/9781032902913__69394.1774692581.285.285.jpg?c=2" alt="The Value of Sport (Insights) by Bob Stewart, Aaron C.T. Smith, 9781032902913" /></a></div><p>This concise and thought-provoking book examines the myths and realities surrounding the wider value of sport. It asks a fundamental question: what is it about sport that leads to grand claims about its supposed capacity to do so many good things for society?</p><p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-value-of-sport-insights-9781032902913"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844041/images/28939629/9781032902913__69394.1774692581.285.285.jpg?c=2" alt="The Value of Sport (Insights) by Bob Stewart, Aaron C.T. Smith, 9781032902913" /></a></div><p>This concise and thought-provoking book examines the myths and realities surrounding the wider value of sport. It asks a fundamental question: what is it about sport that leads to grand claims about its supposed capacity to do so many good things for society?</p><p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This concise and thought-provoking book examines the myths and realities surrounding the wider value of sport. It asks a fundamental question: what is it about sport that leads to grand claims about its supposed capacity to do so many good things for society?</p>]]></isc:description>
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