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		<title><![CDATA[The Book Company: New Products - Tennis]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 19 Jun 2026 22:49:30 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[All In (An Autobiography)]]></title>
			<link>https://www.thebookco.com/all-in-an-autobiography-9780593460368</link>
			<pubDate>Wed, 10 Jun 2026 08:47:38 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/all-in-an-autobiography-9780593460368"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2870418/images/29262283/9780593460368__38359.1781591236.285.285.jpg?c=2" alt="All In (An Autobiography) by Billie Jean King, Johnette Howard, Maryanne Vollers, 9780593460368" /></a></div><b><b><b><b><i>NEW YORK TIMES</i> BEST SELLER</b> •</b> An inspiring and intimate self-portrait of the champion of equality that encompasses her brilliant tennis career, unwavering activism, and an ongoing commitment to fairness and social justice.<br><br><b>“A story about the personal strength, i..<p><strong>Price: $39.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/all-in-an-autobiography-9780593460368"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2870418/images/29262283/9780593460368__38359.1781591236.285.285.jpg?c=2" alt="All In (An Autobiography) by Billie Jean King, Johnette Howard, Maryanne Vollers, 9780593460368" /></a></div><b><b><b><b><i>NEW YORK TIMES</i> BEST SELLER</b> •</b> An inspiring and intimate self-portrait of the champion of equality that encompasses her brilliant tennis career, unwavering activism, and an ongoing commitment to fairness and social justice.<br><br><b>“A story about the personal strength, i..<p><strong>Price: $39.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b><b><b><b><i>NEW YORK TIMES</i> BEST SELLER</b> •</b> An inspiring and intimate self-portrait of the champion of equality that encompasses her brilliant tennis career, unwavering activism, and an ongoing commitment to fairness and social justice.<br><br><b>“A story about the personal strength, i..]]></isc:description>
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			<title><![CDATA[Ace Against Odds]]></title>
			<link>https://www.thebookco.com/ace-against-odds-9789353025519</link>
			<pubDate>Sat, 23 May 2026 21:05:08 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ace-against-odds-9789353025519"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2865027/images/29244299/9789353025519__93987.1779610189.285.285.jpg?c=2" alt="Ace Against Odds by Sania Mirza, 9789353025519" /></a></div><P>Sania Mirza became an instant sensation when she won the Wimbledon Championships girls' doubles title at the age of sixteen. From 2003 until her retirement from the singles circuit in 2012, she was ranked by the Women's Tennis Association as India's top player, both in singles and doubles.</P><..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ace-against-odds-9789353025519"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2865027/images/29244299/9789353025519__93987.1779610189.285.285.jpg?c=2" alt="Ace Against Odds by Sania Mirza, 9789353025519" /></a></div><P>Sania Mirza became an instant sensation when she won the Wimbledon Championships girls' doubles title at the age of sixteen. From 2003 until her retirement from the singles circuit in 2012, she was ranked by the Women's Tennis Association as India's top player, both in singles and doubles.</P><..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Sania Mirza became an instant sensation when she won the Wimbledon Championships girls' doubles title at the age of sixteen. From 2003 until her retirement from the singles circuit in 2012, she was ranked by the Women's Tennis Association as India's top player, both in singles and doubles.</P><..]]></isc:description>
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			<title><![CDATA[Lawn Tennis]]></title>
			<link>https://www.thebookco.com/lawn-tennis-9781041023913</link>
			<pubDate>Thu, 14 May 2026 16:25:02 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lawn-tennis-9781041023913"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862567/images/29280295/9781041023913__00987.1781807596.285.285.jpg?c=2" alt="Lawn Tennis by J. T. Hankinson, 9781041023913" /></a></div><p>Originally published in 1951, in <i>Lawn Tennis</i> the intention was to teach the game from the very beginnings, and to this end the written description was reduced to a minimum, and, so far as possible, the teaching was built up round the photographs. They most effectively demonstrate the pri..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lawn-tennis-9781041023913"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862567/images/29280295/9781041023913__00987.1781807596.285.285.jpg?c=2" alt="Lawn Tennis by J. T. Hankinson, 9781041023913" /></a></div><p>Originally published in 1951, in <i>Lawn Tennis</i> the intention was to teach the game from the very beginnings, and to this end the written description was reduced to a minimum, and, so far as possible, the teaching was built up round the photographs. They most effectively demonstrate the pri..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Originally published in 1951, in <i>Lawn Tennis</i> the intention was to teach the game from the very beginnings, and to this end the written description was reduced to a minimum, and, so far as possible, the teaching was built up round the photographs. They most effectively demonstrate the pri..]]></isc:description>
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			<title><![CDATA[ATP No. 1 Club (Icons of Men's Tennis)]]></title>
			<link>https://www.thebookco.com/atp-no-1-club-icons-of-mens-tennis-9781837292677</link>
			<pubDate>Mon, 11 May 2026 18:37:04 +0000</pubDate>
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			<description><![CDATA[<P><STRONG>A striking visual journey through modern men’s tennis, celebrating the twenty-nine players in the elite ATP No. 1 Club</STRONG></P><P> In 2025, the ATP (Association of Tennis Professionals) launched the ATP No. 1 Club: a celebration of the rarefied group of players who have been ranked ..<p><strong>Price: $59.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>A striking visual journey through modern men’s tennis, celebrating the twenty-nine players in the elite ATP No. 1 Club</STRONG></P><P> In 2025, the ATP (Association of Tennis Professionals) launched the ATP No. 1 Club: a celebration of the rarefied group of players who have been ranked ..<p><strong>Price: $59.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>A striking visual journey through modern men’s tennis, celebrating the twenty-nine players in the elite ATP No. 1 Club</STRONG></P><P> In 2025, the ATP (Association of Tennis Professionals) launched the ATP No. 1 Club: a celebration of the rarefied group of players who have been ranked ..]]></isc:description>
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			<title><![CDATA[Never Say Die (Arthur 'Baby' Gore, the Oldest Wimbledon Champion)]]></title>
			<link>https://www.thebookco.com/never-say-die-9781801507257</link>
			<pubDate>Sat, 02 May 2026 20:19:59 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/never-say-die-9781801507257"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859913/images/29155801/9781801507257__69814.1779525268.285.285.jpg?c=2" alt="Never Say Die (Arthur &#039;Baby&#039; Gore, the Oldest Wimbledon Champion) by Derek Sculthorpe, 9781801507257" /></a></div><P><STRONG><I>Never Say Die</I> is the gripping story of Arthur ‘Baby’ Gore, a battling tennis player of the Edwardian era and the oldest-ever winner of the Wimbledon singles title.</STRONG></P><P>Gore enjoyed an unparalleled 40-year career in which the game evolved from a garden-party pastime int..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/never-say-die-9781801507257"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859913/images/29155801/9781801507257__69814.1779525268.285.285.jpg?c=2" alt="Never Say Die (Arthur &#039;Baby&#039; Gore, the Oldest Wimbledon Champion) by Derek Sculthorpe, 9781801507257" /></a></div><P><STRONG><I>Never Say Die</I> is the gripping story of Arthur ‘Baby’ Gore, a battling tennis player of the Edwardian era and the oldest-ever winner of the Wimbledon singles title.</STRONG></P><P>Gore enjoyed an unparalleled 40-year career in which the game evolved from a garden-party pastime int..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG><I>Never Say Die</I> is the gripping story of Arthur ‘Baby’ Gore, a battling tennis player of the Edwardian era and the oldest-ever winner of the Wimbledon singles title.</STRONG></P><P>Gore enjoyed an unparalleled 40-year career in which the game evolved from a garden-party pastime int..]]></isc:description>
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			<title><![CDATA[Tennis Smart & Simple (For Players and Coaches of All Levels and Ages)]]></title>
			<link>https://www.thebookco.com/tennis-smart-simple-9781950148004</link>
			<pubDate>Sat, 28 Mar 2026 17:20:40 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tennis-smart-simple-9781950148004"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844487/images/28941741/9781950148004__84040.1779523142.285.285.jpg?c=2" alt="Tennis Smart &amp; Simple (For Players and Coaches of All Levels and Ages) by Sophie Amiach, 9781950148004" /></a></div>Coming Soon..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tennis-smart-simple-9781950148004"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2844487/images/28941741/9781950148004__84040.1779523142.285.285.jpg?c=2" alt="Tennis Smart &amp; Simple (For Players and Coaches of All Levels and Ages) by Sophie Amiach, 9781950148004" /></a></div>Coming Soon..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2844487]]></isc:productid>
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			<title><![CDATA[The Golden Era (The Extraordinary Two Decades When Australians Ruled the Tennis World)]]></title>
			<link>https://www.thebookco.com/the-golden-era-9781760529109</link>
			<pubDate>Sat, 21 Mar 2026 15:21:41 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-golden-era-9781760529109</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-golden-era-9781760529109"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2840532/images/28833297/9781760529109__86581.1779522603.285.285.jpg?c=2" alt="The Golden Era (The Extraordinary Two Decades When Australians Ruled the Tennis World) by Rod Laver, Larry Writer, 9781760529109" /></a></div><DIV>Between the 1950s and 1970s Australia was the world's tennis superpower, producing players who dominated the grand slam events and the tour in both the amateur and professional eras. Of all of our players, none were more successful, famous, or influential than Rod Laver, whose two singles Gra..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-golden-era-9781760529109"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2840532/images/28833297/9781760529109__86581.1779522603.285.285.jpg?c=2" alt="The Golden Era (The Extraordinary Two Decades When Australians Ruled the Tennis World) by Rod Laver, Larry Writer, 9781760529109" /></a></div><DIV>Between the 1950s and 1970s Australia was the world's tennis superpower, producing players who dominated the grand slam events and the tour in both the amateur and professional eras. Of all of our players, none were more successful, famous, or influential than Rod Laver, whose two singles Gra..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>Between the 1950s and 1970s Australia was the world's tennis superpower, producing players who dominated the grand slam events and the tour in both the amateur and professional eras. Of all of our players, none were more successful, famous, or influential than Rod Laver, whose two singles Gra..]]></isc:description>
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			<title><![CDATA[Tactics For And A History Of The Underarm Serve In Tennis. (Underhanded Or Underrated?)]]></title>
			<link>https://www.thebookco.com/tactics-for-and-a-history-of-the-underarm-serve-in-tennis-9781950148509</link>
			<pubDate>Sat, 21 Feb 2026 19:59:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/tactics-for-and-a-history-of-the-underarm-serve-in-tennis-9781950148509</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tactics-for-and-a-history-of-the-underarm-serve-in-tennis-9781950148509"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828842/images/28541605/9781950148509__60013.1780762800.285.285.jpg?c=2" alt="Tactics For And A History Of The Underarm Serve In Tennis. (Underhanded Or Underrated?) by Randy Walker, 9781950148509" /></a></div>Is the underarm serve a clever tactic or merely a last resort? The answer lies within these pages of "Underhanded or Underrated: Tactics For and A History of The Underarm Serve in Tennis." This compelling read uncovers the often-overlooked strategy of the underarm serve, a technique that has spark..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tactics-for-and-a-history-of-the-underarm-serve-in-tennis-9781950148509"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828842/images/28541605/9781950148509__60013.1780762800.285.285.jpg?c=2" alt="Tactics For And A History Of The Underarm Serve In Tennis. (Underhanded Or Underrated?) by Randy Walker, 9781950148509" /></a></div>Is the underarm serve a clever tactic or merely a last resort? The answer lies within these pages of "Underhanded or Underrated: Tactics For and A History of The Underarm Serve in Tennis." This compelling read uncovers the often-overlooked strategy of the underarm serve, a technique that has spark..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Is the underarm serve a clever tactic or merely a last resort? The answer lies within these pages of "Underhanded or Underrated: Tactics For and A History of The Underarm Serve in Tennis." This compelling read uncovers the often-overlooked strategy of the underarm serve, a technique that has spark..]]></isc:description>
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			<title><![CDATA[Epic (John McEnroe, Björn Borg, and the Greatest Tennis Season Ever)]]></title>
			<link>https://www.thebookco.com/epic-9798887982731</link>
			<pubDate>Fri, 20 Feb 2026 08:45:37 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/epic-9798887982731"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2827217/images/28537380/9798887982731__91600.1779520878.285.285.jpg?c=2" alt="Epic (John McEnroe, Björn Borg, and the Greatest Tennis Season Ever) by Matthew Cronin, 9798887982731" /></a></div><b>A top tennis writer tells the story of the greatest Wimbledon, the greatest U.S. Open, and the greatest rivalry in the history of the game</b><p>The epic 1980 Wimbledon final that ended with John McEnroe's defeat by his idol, Björn Borg, is considered the greatest tennis match ever. The U.S. Op..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/epic-9798887982731"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2827217/images/28537380/9798887982731__91600.1779520878.285.285.jpg?c=2" alt="Epic (John McEnroe, Björn Borg, and the Greatest Tennis Season Ever) by Matthew Cronin, 9798887982731" /></a></div><b>A top tennis writer tells the story of the greatest Wimbledon, the greatest U.S. Open, and the greatest rivalry in the history of the game</b><p>The epic 1980 Wimbledon final that ended with John McEnroe's defeat by his idol, Björn Borg, is considered the greatest tennis match ever. The U.S. Op..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>A top tennis writer tells the story of the greatest Wimbledon, the greatest U.S. Open, and the greatest rivalry in the history of the game</b><p>The epic 1980 Wimbledon final that ended with John McEnroe's defeat by his idol, Björn Borg, is considered the greatest tennis match ever. The U.S. Op..]]></isc:description>
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			<title><![CDATA[Three Kings (The inside story of how Djokovic, Nadal and Federer dominated men's tennis)]]></title>
			<link>https://www.thebookco.com/three-kings-9781788406680</link>
			<pubDate>Tue, 17 Feb 2026 02:19:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/three-kings-9781788406680</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/three-kings-9781788406680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2826482/images/29186920/9781788406680__25612.1779520785.285.285.jpg?c=2" alt="Three Kings (The inside story of how Djokovic, Nadal and Federer dominated men&#039;s tennis) by Mark Hodgkinson, 9781788406680" /></a></div><STRONG>The first book to fully explore how Nadal, Federer and Djokovic came to dominate tennis's golden era.</STRONG><BR /><BR /> The full story of how Federer, Nadal and Djokovic dominated tennis's golden era - and changed the sport forever.<BR /><BR /> In <I>The Big Three</I>, award-winning aut..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/three-kings-9781788406680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2826482/images/29186920/9781788406680__25612.1779520785.285.285.jpg?c=2" alt="Three Kings (The inside story of how Djokovic, Nadal and Federer dominated men&#039;s tennis) by Mark Hodgkinson, 9781788406680" /></a></div><STRONG>The first book to fully explore how Nadal, Federer and Djokovic came to dominate tennis's golden era.</STRONG><BR /><BR /> The full story of how Federer, Nadal and Djokovic dominated tennis's golden era - and changed the sport forever.<BR /><BR /> In <I>The Big Three</I>, award-winning aut..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>The first book to fully explore how Nadal, Federer and Djokovic came to dominate tennis's golden era.</STRONG><BR /><BR /> The full story of how Federer, Nadal and Djokovic dominated tennis's golden era - and changed the sport forever.<BR /><BR /> In <I>The Big Three</I>, award-winning aut..]]></isc:description>
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