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		<title><![CDATA[The Book Company: New Products - Running & Jogging]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 05 Sep 2026 10:33:08 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Strength and Conditioning for Sports Performance]]></title>
			<link>https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367404635</link>
			<pubDate>Fri, 04 Sep 2026 17:40:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367404635</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367404635"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909209/images/29915657/9780367404635__78190.1788543657.285.285.jpg?c=2" alt="Strength and Conditioning for Sports Performance by Ian Jeffreys, Jeremy Moody, 9780367404635" /></a></div><P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P><p><strong>Price: $102.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367404635"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909209/images/29915657/9780367404635__78190.1788543657.285.285.jpg?c=2" alt="Strength and Conditioning for Sports Performance by Ian Jeffreys, Jeremy Moody, 9780367404635" /></a></div><P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P><p><strong>Price: $102.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P>]]></isc:description>
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			<title><![CDATA[Strength and Conditioning for Sports Performance]]></title>
			<link>https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367348236</link>
			<pubDate>Fri, 04 Sep 2026 17:40:43 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367348236</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367348236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909208/images/29915655/9780367348236__81859.1788543649.285.285.jpg?c=2" alt="Strength and Conditioning for Sports Performance by Ian Jeffreys, Jeremy Moody, 9780367348236" /></a></div><P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P><p><strong>Price: $265.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-and-conditioning-for-sports-performance-9780367348236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909208/images/29915655/9780367348236__81859.1788543649.285.285.jpg?c=2" alt="Strength and Conditioning for Sports Performance by Ian Jeffreys, Jeremy Moody, 9780367348236" /></a></div><P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P><p><strong>Price: $265.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs.</P>]]></isc:description>
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			<title><![CDATA[Running Through Motherhood (A Runner's Guide to a Healthy Pregnancy and Postpartum)]]></title>
			<link>https://www.thebookco.com/running-through-motherhood-9780063487529</link>
			<pubDate>Tue, 01 Sep 2026 13:11:42 +0000</pubDate>
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			<description><![CDATA[<p><b>A science-backed guide for women who want to continue running safely through pregnancy and postpartum, grounded in research, expert insights, and the real experiences of three professional runners-turned-mothers.</b></p><p>For many women, running isn’t just a hobby, it’s part of who they are..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>A science-backed guide for women who want to continue running safely through pregnancy and postpartum, grounded in research, expert insights, and the real experiences of three professional runners-turned-mothers.</b></p><p>For many women, running isn’t just a hobby, it’s part of who they are..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A science-backed guide for women who want to continue running safely through pregnancy and postpartum, grounded in research, expert insights, and the real experiences of three professional runners-turned-mothers.</b></p><p>For many women, running isn’t just a hobby, it’s part of who they are..]]></isc:description>
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			<title><![CDATA[Dirtbag dreams (A history of mountain, ultra and trail running)]]></title>
			<link>https://www.thebookco.com/dirtbag-dreams-9781807076610</link>
			<pubDate>Fri, 28 Aug 2026 01:46:30 +0000</pubDate>
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			<description><![CDATA[<p>The first book to share the untold story of this unique sport, from its origins in the Victorian era to the present day.<br><br>Over the past two decades, mountain, ultra and trail running has experienced a massive boom in participation, media attention and corporate consumerism. Once little mo..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The first book to share the untold story of this unique sport, from its origins in the Victorian era to the present day.<br><br>Over the past two decades, mountain, ultra and trail running has experienced a massive boom in participation, media attention and corporate consumerism. Once little mo..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The first book to share the untold story of this unique sport, from its origins in the Victorian era to the present day.<br><br>Over the past two decades, mountain, ultra and trail running has experienced a massive boom in participation, media attention and corporate consumerism. Once little mo..]]></isc:description>
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			<title><![CDATA[Faster (Harness New Science. Enhance Running Performance. Unlock Your Personal Best.)]]></title>
			<link>https://www.thebookco.com/faster-9781937716172</link>
			<pubDate>Mon, 24 Aug 2026 21:18:54 +0000</pubDate>
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			<description><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..]]></isc:description>
			<isc:productid><![CDATA[2901769]]></isc:productid>
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			<title><![CDATA[Team Struggle Run (How to Fall in Love with Running (Even When It's Hard))]]></title>
			<link>https://www.thebookco.com/team-struggle-run-9781250429001</link>
			<pubDate>Mon, 10 Aug 2026 07:53:40 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/team-struggle-run-9781250429001</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/team-struggle-run-9781250429001"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897128/images/29673413/9781250429001__89578.1786780488.285.285.jpg?c=2" alt="Team Struggle Run (How to Fall in Love with Running (Even When It&#039;s Hard)) by Erin Azar, Amy Miller, 9781250429001" /></a></div>Coming Soon..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/team-struggle-run-9781250429001"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897128/images/29673413/9781250429001__89578.1786780488.285.285.jpg?c=2" alt="Team Struggle Run (How to Fall in Love with Running (Even When It&#039;s Hard)) by Erin Azar, Amy Miller, 9781250429001" /></a></div>Coming Soon..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
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			<title><![CDATA[The Power Within (Record-breaking, ultrarunning and fighting for change)]]></title>
			<link>https://www.thebookco.com/the-power-within-9781399428873</link>
			<pubDate>Mon, 10 Aug 2026 07:40:35 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-power-within-9781399428873</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-power-within-9781399428873"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897072/images/29673287/9781399428873__34733.1786784434.285.285.jpg?c=2" alt="The Power Within (Record-breaking, ultrarunning and fighting for change) by Sophie Power, 9781399428873" /></a></div><p><b>'Gripping, informative and inspiring... it's one of the most riveting running autobiographies I've ever read' </b>– Lisa Jackson, author of<i> Your Pace or Mine?</i><br><br><b>'Uplifting and inspiring' </b>– Dame Sarah Storey <br><br><b>The exhilarating story of ultrarunner and campaigner So..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-power-within-9781399428873"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897072/images/29673287/9781399428873__34733.1786784434.285.285.jpg?c=2" alt="The Power Within (Record-breaking, ultrarunning and fighting for change) by Sophie Power, 9781399428873" /></a></div><p><b>'Gripping, informative and inspiring... it's one of the most riveting running autobiographies I've ever read' </b>– Lisa Jackson, author of<i> Your Pace or Mine?</i><br><br><b>'Uplifting and inspiring' </b>– Dame Sarah Storey <br><br><b>The exhilarating story of ultrarunner and campaigner So..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>'Gripping, informative and inspiring... it's one of the most riveting running autobiographies I've ever read' </b>– Lisa Jackson, author of<i> Your Pace or Mine?</i><br><br><b>'Uplifting and inspiring' </b>– Dame Sarah Storey <br><br><b>The exhilarating story of ultrarunner and campaigner So..]]></isc:description>
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			<title><![CDATA[The 50 Classic Trail Runs of America]]></title>
			<link>https://www.thebookco.com/the-50-classic-trail-runs-of-america-9780789347503</link>
			<pubDate>Thu, 06 Aug 2026 04:40:19 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-50-classic-trail-runs-of-america-9780789347503</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-50-classic-trail-runs-of-america-9780789347503"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2895685/images/29579137/9780789347503__30460.1785992443.285.285.jpg?c=2" alt="The 50 Classic Trail Runs of America by Rickey Gates, Andy Cochrane, Ian MacLellan, Kilian Jornet, Runners for Public Lands, 9780789347503" /></a></div><b>This first of its kind, category-defining work will inspire and guide generations of runners and outdoor enthusiasts. </b><br><br>The sport of ultrarunning has grown over 300% in the past decade. With an estimated sixty million Americans identifying as runners in one of its many forms, many now..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-50-classic-trail-runs-of-america-9780789347503"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2895685/images/29579137/9780789347503__30460.1785992443.285.285.jpg?c=2" alt="The 50 Classic Trail Runs of America by Rickey Gates, Andy Cochrane, Ian MacLellan, Kilian Jornet, Runners for Public Lands, 9780789347503" /></a></div><b>This first of its kind, category-defining work will inspire and guide generations of runners and outdoor enthusiasts. </b><br><br>The sport of ultrarunning has grown over 300% in the past decade. With an estimated sixty million Americans identifying as runners in one of its many forms, many now..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>This first of its kind, category-defining work will inspire and guide generations of runners and outdoor enthusiasts. </b><br><br>The sport of ultrarunning has grown over 300% in the past decade. With an estimated sixty million Americans identifying as runners in one of its many forms, many now..]]></isc:description>
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			<title><![CDATA[This Mum Runs]]></title>
			<link>https://www.thebookco.com/this-mum-runs-9780224100434</link>
			<pubDate>Tue, 04 Aug 2026 17:39:00 +0000</pubDate>
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			<isc:description><![CDATA[<DIV><P><BR /><BR /><I>"Come-back races? I've had more than a few, the night of 10 May 2014 was the ultimate long shot. I was a forty-year-old mother of two who had given birth eight months before. I trained on a treadmill in a cupboard by the back door and I was wearing a running vest older than ..]]></isc:description>
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			<title><![CDATA[The Running Ground (A Father, a Son, and the Simplest of Sports)]]></title>
			<link>https://www.thebookco.com/the-running-ground-9780593244142</link>
			<pubDate>Tue, 04 Aug 2026 04:44:36 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-running-ground-9780593244142"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2894139/images/29491281/9780593244142__68385.1785819570.285.285.jpg?c=2" alt="The Running Ground (A Father, a Son, and the Simplest of Sports) by Nicholas Thompson, 9780593244142" /></a></div><b>NATIONAL BESTSELLER • A <i>KIRKUS REVIEWS </i>BEST BOOK OF THE YEAR • A profound meditation on what running can teach us about our limits and our lives by a record-setting distance runner who is now the CEO of <i>The Atlantic</i>.</b> <br><br><b>“This is not just an engaging memoir about runnin..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-running-ground-9780593244142"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2894139/images/29491281/9780593244142__68385.1785819570.285.285.jpg?c=2" alt="The Running Ground (A Father, a Son, and the Simplest of Sports) by Nicholas Thompson, 9780593244142" /></a></div><b>NATIONAL BESTSELLER • A <i>KIRKUS REVIEWS </i>BEST BOOK OF THE YEAR • A profound meditation on what running can teach us about our limits and our lives by a record-setting distance runner who is now the CEO of <i>The Atlantic</i>.</b> <br><br><b>“This is not just an engaging memoir about runnin..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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