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		<title><![CDATA[The Book Company: New Products - Training]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 25 Aug 2026 19:43:43 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Faster (Harness New Science. Enhance Running Performance. Unlock Your Personal Best.)]]></title>
			<link>https://www.thebookco.com/faster-9781937716172</link>
			<pubDate>Mon, 24 Aug 2026 21:18:54 +0000</pubDate>
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			<description><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>FOREWORD FROM ELIUD KIPCHOGE</STRONG></P><P><STRONG>From one of the world’s leading sports scientists and former advisor to record-breaking athletes Paula Radcliffe and Eliud Kipchoge, FASTER is an essential guide to improving your running – whatever your distance or goal.</STRONG></P><..]]></isc:description>
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			<title><![CDATA[The Mind Comes First (Mastering the Mental Foundations of Optimal Performance)]]></title>
			<link>https://www.thebookco.com/the-mind-comes-first-9781394476237</link>
			<pubDate>Sat, 15 Aug 2026 16:49:41 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2899818]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
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			<title><![CDATA[HIIT Your Limit (High-Intensity Interval Training for Fat Loss, Cardio, and Full Body Health)]]></title>
			<link>https://www.thebookco.com/hiit-your-limit-9781948062244</link>
			<pubDate>Tue, 11 Aug 2026 04:42:07 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hiit-your-limit-9781948062244"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2898409/images/29687593/9781948062244__93942.1786424852.285.285.jpg?c=2" alt="HIIT Your Limit (High-Intensity Interval Training for Fat Loss, Cardio, and Full Body Health) by Len Kravitz, 9781948062244" /></a></div><p><b>Get lean, build muscle, and stay healthy! A Fitness Hall of Fame inductee and world-famous exercise scientist explains high-intensity interval training and the nutrition that complements it, and provides a wealth of workouts, including workouts you can do at home, so you can get and keep the..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hiit-your-limit-9781948062244"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2898409/images/29687593/9781948062244__93942.1786424852.285.285.jpg?c=2" alt="HIIT Your Limit (High-Intensity Interval Training for Fat Loss, Cardio, and Full Body Health) by Len Kravitz, 9781948062244" /></a></div><p><b>Get lean, build muscle, and stay healthy! A Fitness Hall of Fame inductee and world-famous exercise scientist explains high-intensity interval training and the nutrition that complements it, and provides a wealth of workouts, including workouts you can do at home, so you can get and keep the..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Get lean, build muscle, and stay healthy! A Fitness Hall of Fame inductee and world-famous exercise scientist explains high-intensity interval training and the nutrition that complements it, and provides a wealth of workouts, including workouts you can do at home, so you can get and keep the..]]></isc:description>
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			<title><![CDATA[The Complete Guide to Sports Nutrition (10th edition)]]></title>
			<link>https://www.thebookco.com/the-complete-guide-to-sports-nutrition-9781399430173</link>
			<pubDate>Mon, 10 Aug 2026 07:40:50 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-guide-to-sports-nutrition-9781399430173"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897073/images/29673288/9781399430173__53922.1787001068.285.285.jpg?c=2" alt="The Complete Guide to Sports Nutrition (10th edition) by Anita Bean, 9781399430173" /></a></div><p><b>The definitive, evidence-based guide to fuelling performance, recovery and long-term athletic success.</b><br><br>In this landmark tenth edition of the bestselling <i>The Complete Guide to Sports Nutrition</i>, award-winning sports nutritionist Anita Bean distils the latest research into cle..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-guide-to-sports-nutrition-9781399430173"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2897073/images/29673288/9781399430173__53922.1787001068.285.285.jpg?c=2" alt="The Complete Guide to Sports Nutrition (10th edition) by Anita Bean, 9781399430173" /></a></div><p><b>The definitive, evidence-based guide to fuelling performance, recovery and long-term athletic success.</b><br><br>In this landmark tenth edition of the bestselling <i>The Complete Guide to Sports Nutrition</i>, award-winning sports nutritionist Anita Bean distils the latest research into cle..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The definitive, evidence-based guide to fuelling performance, recovery and long-term athletic success.</b><br><br>In this landmark tenth edition of the bestselling <i>The Complete Guide to Sports Nutrition</i>, award-winning sports nutritionist Anita Bean distils the latest research into cle..]]></isc:description>
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			<title><![CDATA[Barbell Basics (Build the Foundation for Olympic Weightlifting)]]></title>
			<link>https://www.thebookco.com/barbell-basics-9781628604771</link>
			<pubDate>Sun, 26 Jul 2026 01:48:22 +0000</pubDate>
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			<description><![CDATA[<p><b>Elite Performance starts with elite preparation.</b></p><p><b><i>Barbell Basics</i> is not a typical how-to manual for the snatch and clean & jerk—it’s the definitive guide to preparing your body to perform these lifts with confidence and precision.</b></p><p>Written by two-time Olympian and..<p><strong>Price: $69.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Elite Performance starts with elite preparation.</b></p><p><b><i>Barbell Basics</i> is not a typical how-to manual for the snatch and clean & jerk—it’s the definitive guide to preparing your body to perform these lifts with confidence and precision.</b></p><p>Written by two-time Olympian and..<p><strong>Price: $69.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Elite Performance starts with elite preparation.</b></p><p><b><i>Barbell Basics</i> is not a typical how-to manual for the snatch and clean & jerk—it’s the definitive guide to preparing your body to perform these lifts with confidence and precision.</b></p><p>Written by two-time Olympian and..]]></isc:description>
			<isc:productid><![CDATA[2891290]]></isc:productid>
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			<title><![CDATA[50 Ways to F*ck Up a Marathon (An Amateur's Guide to Overcoming Common Marathon Fails)]]></title>
			<link>https://www.thebookco.com/50-ways-to-fck-up-a-marathon-9798994780169</link>
			<pubDate>Fri, 24 Jul 2026 23:23:49 +0000</pubDate>
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			<description><![CDATA[<STRONG>A laugh-out-loud, revelatory book for newbies, mid-pack runners, and DNF'ers who are freaking out about their upcoming marathon. </STRONG><BR><BR>Marathons can suck. Sometimes that’s because of, you know, the running. But epic tragedies often result from dumb mistakes in race selection, tr..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<STRONG>A laugh-out-loud, revelatory book for newbies, mid-pack runners, and DNF'ers who are freaking out about their upcoming marathon. </STRONG><BR><BR>Marathons can suck. Sometimes that’s because of, you know, the running. But epic tragedies often result from dumb mistakes in race selection, tr..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A laugh-out-loud, revelatory book for newbies, mid-pack runners, and DNF'ers who are freaking out about their upcoming marathon. </STRONG><BR><BR>Marathons can suck. Sometimes that’s because of, you know, the running. But epic tragedies often result from dumb mistakes in race selection, tr..]]></isc:description>
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			<title><![CDATA[Athlete Intelligence (How to Turn Data Into Decisions)]]></title>
			<link>https://www.thebookco.com/athlete-intelligence-9798994780145</link>
			<pubDate>Fri, 24 Jul 2026 23:23:43 +0000</pubDate>
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			<description><![CDATA[<b>An authoritative guide to training in the age of AI from an exercise physiologist and coach who knows the science behind the screens.</b><BR><BR>Today's athletes have access to more data than ever before. But they still start every day with the same question: <I>What should my workout be today?..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<b>An authoritative guide to training in the age of AI from an exercise physiologist and coach who knows the science behind the screens.</b><BR><BR>Today's athletes have access to more data than ever before. But they still start every day with the same question: <I>What should my workout be today?..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>An authoritative guide to training in the age of AI from an exercise physiologist and coach who knows the science behind the screens.</b><BR><BR>Today's athletes have access to more data than ever before. But they still start every day with the same question: <I>What should my workout be today?..]]></isc:description>
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			<title><![CDATA[Alligator Joe (The Untold Story of Joseph Quirk, Major League Baseball's First Trainer)]]></title>
			<link>https://www.thebookco.com/alligator-joe-9780764373305</link>
			<pubDate>Thu, 23 Jul 2026 07:12:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/alligator-joe-9780764373305</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/alligator-joe-9780764373305"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890303/images/29357068/9780764373305__57534.1784792810.285.285.jpg?c=2" alt="Alligator Joe (The Untold Story of Joseph Quirk, Major League Baseball&#039;s First Trainer) by Bernie Hogya, 9780764373305" /></a></div>Born in Ireland in 1864 and raised in Massachusetts, Joseph Quirk ran
away at 16 to join the circus. There, while working with
performers, horses, and athletes, he learned the secrets of strength,
endurance, and recovery. These skills carried him into the worlds of endurance racing, roller skating..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/alligator-joe-9780764373305"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890303/images/29357068/9780764373305__57534.1784792810.285.285.jpg?c=2" alt="Alligator Joe (The Untold Story of Joseph Quirk, Major League Baseball&#039;s First Trainer) by Bernie Hogya, 9780764373305" /></a></div>Born in Ireland in 1864 and raised in Massachusetts, Joseph Quirk ran
away at 16 to join the circus. There, while working with
performers, horses, and athletes, he learned the secrets of strength,
endurance, and recovery. These skills carried him into the worlds of endurance racing, roller skating..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Born in Ireland in 1864 and raised in Massachusetts, Joseph Quirk ran
away at 16 to join the circus. There, while working with
performers, horses, and athletes, he learned the secrets of strength,
endurance, and recovery. These skills carried him into the worlds of endurance racing, roller skating..]]></isc:description>
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			<title><![CDATA[Barefoot Running Step by Step]]></title>
			<link>https://www.thebookco.com/barefoot-running-step-by-step-9781592334650</link>
			<pubDate>Thu, 23 Jul 2026 07:00:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/barefoot-running-step-by-step-9781592334650</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/barefoot-running-step-by-step-9781592334650"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890297/images/29356960/9781592334650__08165.1785016852.285.285.jpg?c=2" alt="Barefoot Running Step by Step by Roy Wallack, Ken Saxton, 9781592334650" /></a></div><DIV><P>“Barefoot Ken Bob is The Master. Long before anyone else was even talking about barefoot running, he was perfecting the art . . . Now, after twenty years of teaching, experimenting, and “merry marathoning” (as he calls it), the first and best source of barefoot-running knowledge is bringin..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/barefoot-running-step-by-step-9781592334650"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890297/images/29356960/9781592334650__08165.1785016852.285.285.jpg?c=2" alt="Barefoot Running Step by Step by Roy Wallack, Ken Saxton, 9781592334650" /></a></div><DIV><P>“Barefoot Ken Bob is The Master. Long before anyone else was even talking about barefoot running, he was perfecting the art . . . Now, after twenty years of teaching, experimenting, and “merry marathoning” (as he calls it), the first and best source of barefoot-running knowledge is bringin..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><P>“Barefoot Ken Bob is The Master. Long before anyone else was even talking about barefoot running, he was perfecting the art . . . Now, after twenty years of teaching, experimenting, and “merry marathoning” (as he calls it), the first and best source of barefoot-running knowledge is bringin..]]></isc:description>
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			<title><![CDATA[The Haywire Heart, 2nd Edition (The New Science of Cardiovascular Health for Endurance Athletes)]]></title>
			<link>https://www.thebookco.com/the-haywire-heart-2nd-edition-9780915233540</link>
			<pubDate>Mon, 20 Jul 2026 19:07:39 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-haywire-heart-2nd-edition-9780915233540"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889743/images/29723845/9780915233540__82562.1786961205.285.285.jpg?c=2" alt="The Haywire Heart, 2nd Edition (The New Science of Cardiovascular Health for Endurance Athletes) by Chris Case, Dr. John Mandrola, Lennard Zinn, 9780915233540" /></a></div><P><STRONG>The seminal book that has saved countless athlete's lives, completely updated with the latest science. A critical guide to heart health for Cyclists, Runners, and Triathletes.</STRONG></P><P>For anyone who competes in endurance sports like cycling, triathlon, running races of all distan..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-haywire-heart-2nd-edition-9780915233540"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889743/images/29723845/9780915233540__82562.1786961205.285.285.jpg?c=2" alt="The Haywire Heart, 2nd Edition (The New Science of Cardiovascular Health for Endurance Athletes) by Chris Case, Dr. John Mandrola, Lennard Zinn, 9780915233540" /></a></div><P><STRONG>The seminal book that has saved countless athlete's lives, completely updated with the latest science. A critical guide to heart health for Cyclists, Runners, and Triathletes.</STRONG></P><P>For anyone who competes in endurance sports like cycling, triathlon, running races of all distan..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>The seminal book that has saved countless athlete's lives, completely updated with the latest science. A critical guide to heart health for Cyclists, Runners, and Triathletes.</STRONG></P><P>For anyone who competes in endurance sports like cycling, triathlon, running races of all distan..]]></isc:description>
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