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		<title><![CDATA[The Book Company: New Products - Decision-Making & Problem Solving]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 04 May 2026 17:42:34 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Microeconomics of Risk and Information]]></title>
			<link>https://www.thebookco.com/the-microeconomics-of-risk-and-information/</link>
			<pubDate>Sat, 30 Jul 2016 01:49:24 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-microeconomics-of-risk-and-information/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/672632/images/15724895/9780230280809__19853.1459762383.1280.1280__91143.1615999013.285.285.jpg?c=2" alt="The Microeconomics of Risk and Information by Richard Watt, 9780230280809" /></a></div><DIV><DIV><I>The Microeconomics of Risk and Information </I>covers the principal areas in the field, including risk aversion, simple portfolio theory, precautionary savings, production under risk, risk sharing in the Edgeworth box, adverse selection and moral hazard. Keeping to a strict two-dimens..<p><strong>Price: $51.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-microeconomics-of-risk-and-information/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/672632/images/15724895/9780230280809__19853.1459762383.1280.1280__91143.1615999013.285.285.jpg?c=2" alt="The Microeconomics of Risk and Information by Richard Watt, 9780230280809" /></a></div><DIV><DIV><I>The Microeconomics of Risk and Information </I>covers the principal areas in the field, including risk aversion, simple portfolio theory, precautionary savings, production under risk, risk sharing in the Edgeworth box, adverse selection and moral hazard. Keeping to a strict two-dimens..<p><strong>Price: $51.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><DIV><I>The Microeconomics of Risk and Information </I>covers the principal areas in the field, including risk aversion, simple portfolio theory, precautionary savings, production under risk, risk sharing in the Edgeworth box, adverse selection and moral hazard. Keeping to a strict two-dimens..]]></isc:description>
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			<title><![CDATA[Half-Full (Your Perception Becomes Your Reality)]]></title>
			<link>https://www.thebookco.com/half-full-your-perception-becomes-your-reality/</link>
			<pubDate>Fri, 29 Jul 2016 14:31:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/half-full-your-perception-becomes-your-reality/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/half-full-your-perception-becomes-your-reality/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/665377/images/15721162/9781608102884__40677.1462494392.1280.1280__22703.1615982391.285.285.jpg?c=2" alt="Half-Full (Your Perception Becomes Your Reality) by John J. Murphy, 9781608102884" /></a></div><p>"Is your life half-empty or half-full? What if I chose to find and embrace the silver linings, the life lessons in disguise? What if I chose to let go of the baggage I have been carrying around? The choice in perception makes all the difference." ~ John J. Murphy We are all blessed with an oppo..<p><strong>Price: $15.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/half-full-your-perception-becomes-your-reality/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/665377/images/15721162/9781608102884__40677.1462494392.1280.1280__22703.1615982391.285.285.jpg?c=2" alt="Half-Full (Your Perception Becomes Your Reality) by John J. Murphy, 9781608102884" /></a></div><p>"Is your life half-empty or half-full? What if I chose to find and embrace the silver linings, the life lessons in disguise? What if I chose to let go of the baggage I have been carrying around? The choice in perception makes all the difference." ~ John J. Murphy We are all blessed with an oppo..<p><strong>Price: $15.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>"Is your life half-empty or half-full? What if I chose to find and embrace the silver linings, the life lessons in disguise? What if I chose to let go of the baggage I have been carrying around? The choice in perception makes all the difference." ~ John J. Murphy We are all blessed with an oppo..]]></isc:description>
			<isc:productid><![CDATA[665377]]></isc:productid>
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			<title><![CDATA[The Microeconomics of Risk and Information - 9780230280793]]></title>
			<link>https://www.thebookco.com/the-microeconomics-of-risk-and-information-9780230280793/</link>
			<pubDate>Fri, 29 Jul 2016 11:57:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-microeconomics-of-risk-and-information-9780230280793/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-microeconomics-of-risk-and-information-9780230280793/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/663650/images/15720251/9780230280793__82110.1458548169.1280.1280__32920.1615999011.285.285.jpg?c=2" alt="The Microeconomics of Risk and Information - 9780230280793 by Richard Watt, 9780230280793" /></a></div><DIV>This text covers the basic essentials of unilateral decision making under risk and then extends this analysis to two transacting individuals with an informational asymmetry. It contains graphical and mathematical analyses to help students understand the concepts.&#160;The book slots in betwee..<p><strong>Price: $118.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-microeconomics-of-risk-and-information-9780230280793/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/663650/images/15720251/9780230280793__82110.1458548169.1280.1280__32920.1615999011.285.285.jpg?c=2" alt="The Microeconomics of Risk and Information - 9780230280793 by Richard Watt, 9780230280793" /></a></div><DIV>This text covers the basic essentials of unilateral decision making under risk and then extends this analysis to two transacting individuals with an informational asymmetry. It contains graphical and mathematical analyses to help students understand the concepts.&#160;The book slots in betwee..<p><strong>Price: $118.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>This text covers the basic essentials of unilateral decision making under risk and then extends this analysis to two transacting individuals with an informational asymmetry. It contains graphical and mathematical analyses to help students understand the concepts.&#160;The book slots in betwee..]]></isc:description>
			<isc:productid><![CDATA[663650]]></isc:productid>
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			<isc:price><![CDATA[$118.00]]></isc:price>
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			<title><![CDATA[Decision Making (A Behavioral Economic Approach) - 9780230248243]]></title>
			<link>https://www.thebookco.com/decision-making-a-behavioral-economic-approach-9780230248243/</link>
			<pubDate>Fri, 29 Jul 2016 11:56:19 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/decision-making-a-behavioral-economic-approach-9780230248243/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/decision-making-a-behavioral-economic-approach-9780230248243/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/663636/images/15720238/9780230248243__68777.1458547955.1280.1280__61769.1616676934.285.285.jpg?c=2" alt="Decision Making (A Behavioral Economic Approach) - 9780230248243 by Michal Skorepa, 9780230248243" /></a></div><DIV>First textbook to&#160;survey human decision making mainly from an economic perspective. It offers a systematic and concise overview of the field and an in-depth, critical summary of some of the major debates between psychologists and economists and the resulting models, empirical findings an..<p><strong>Price: $128.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/decision-making-a-behavioral-economic-approach-9780230248243/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/663636/images/15720238/9780230248243__68777.1458547955.1280.1280__61769.1616676934.285.285.jpg?c=2" alt="Decision Making (A Behavioral Economic Approach) - 9780230248243 by Michal Skorepa, 9780230248243" /></a></div><DIV>First textbook to&#160;survey human decision making mainly from an economic perspective. It offers a systematic and concise overview of the field and an in-depth, critical summary of some of the major debates between psychologists and economists and the resulting models, empirical findings an..<p><strong>Price: $128.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>First textbook to&#160;survey human decision making mainly from an economic perspective. It offers a systematic and concise overview of the field and an in-depth, critical summary of some of the major debates between psychologists and economists and the resulting models, empirical findings an..]]></isc:description>
			<isc:productid><![CDATA[663636]]></isc:productid>
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			<title><![CDATA[Profit from Science (Solving Business Problems Using Data, Math, and the Scientific Process)]]></title>
			<link>https://www.thebookco.com/profit-from-science-solving-business-problems-using-data-math-and-the-scientific-process/</link>
			<pubDate>Thu, 28 Jul 2016 11:41:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/profit-from-science-solving-business-problems-using-data-math-and-the-scientific-process/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/profit-from-science-solving-business-problems-using-data-math-and-the-scientific-process/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/647817/images/15711788/9781137474841__68363.1444821280.1280.1280__24686.1616933102.285.285.jpg?c=2" alt="Profit from Science (Solving Business Problems Using Data, Math, and the Scientific Process) by George Danner, 9781137474841" /></a></div><DIV>Most of us learn about the scientific method when we are young and make ample use of it throughout our schooling. Yet once we get in the world of work, somehow this process is left behind in favor of experience, rigid adherence to rules, gut feeling, and/or lightning fast decision making. <I>..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/profit-from-science-solving-business-problems-using-data-math-and-the-scientific-process/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/647817/images/15711788/9781137474841__68363.1444821280.1280.1280__24686.1616933102.285.285.jpg?c=2" alt="Profit from Science (Solving Business Problems Using Data, Math, and the Scientific Process) by George Danner, 9781137474841" /></a></div><DIV>Most of us learn about the scientific method when we are young and make ample use of it throughout our schooling. Yet once we get in the world of work, somehow this process is left behind in favor of experience, rigid adherence to rules, gut feeling, and/or lightning fast decision making. <I>..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>Most of us learn about the scientific method when we are young and make ample use of it throughout our schooling. Yet once we get in the world of work, somehow this process is left behind in favor of experience, rigid adherence to rules, gut feeling, and/or lightning fast decision making. <I>..]]></isc:description>
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