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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 07 Nov 2026 05:51:51 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Practising Simplicity (Small steps and brave choices for a life less distracted)]]></title>
			<link>https://www.thebookco.com/practising-simplicity-9781761502279</link>
			<pubDate>Tue, 03 Nov 2026 00:40:00 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/practising-simplicity-9781761502279"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992758/images/30347959/9781761502279__33042.1793668162.285.285.jpg?c=2" alt="Practising Simplicity (Small steps and brave choices for a life less distracted) by Jodi Wilson, 9781761502279" /></a></div><DIV>"<I>I'm not here to nag you and tell you that you need to live with less stuff. Nor will I tell you that owning less is a sure and certain path to happiness. But let me tell you what it's like to carry all you own with you … to reduce your consumption and increase your free time and to realis..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>"<I>I'm not here to nag you and tell you that you need to live with less stuff. Nor will I tell you that owning less is a sure and certain path to happiness. But let me tell you what it's like to carry all you own with you … to reduce your consumption and increase your free time and to realis..]]></isc:description>
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			<title><![CDATA[The Anti-Burnout Book (How to Avoid Burnout and Your Recovery Toolkit if You Do)]]></title>
			<link>https://www.thebookco.com/the-anti-burnout-book-9781529445480</link>
			<pubDate>Mon, 02 Nov 2026 21:55:03 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-anti-burnout-book-9781529445480"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992667/images/30345861/9781529445480__93944.1793656972.285.285.jpg?c=2" alt="The Anti-Burnout Book (How to Avoid Burnout and Your Recovery Toolkit if You Do) by Emma Hepburn, 9781529445480" /></a></div><P>'<STRONG>Essential reading for anyone who wants to understand and recover from burnout.'- Dr Julie Smith, Clinical Psychologist and million-copy bestselling author</STRONG><br><br><STRONG>The definitive guide to overcoming burnout and finding your inner spark</STRONG><br><br>Using bite-sized ta..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-anti-burnout-book-9781529445480"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992667/images/30345861/9781529445480__93944.1793656972.285.285.jpg?c=2" alt="The Anti-Burnout Book (How to Avoid Burnout and Your Recovery Toolkit if You Do) by Emma Hepburn, 9781529445480" /></a></div><P>'<STRONG>Essential reading for anyone who wants to understand and recover from burnout.'- Dr Julie Smith, Clinical Psychologist and million-copy bestselling author</STRONG><br><br><STRONG>The definitive guide to overcoming burnout and finding your inner spark</STRONG><br><br>Using bite-sized ta..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>'<STRONG>Essential reading for anyone who wants to understand and recover from burnout.'- Dr Julie Smith, Clinical Psychologist and million-copy bestselling author</STRONG><br><br><STRONG>The definitive guide to overcoming burnout and finding your inner spark</STRONG><br><br>Using bite-sized ta..]]></isc:description>
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			<title><![CDATA[Hygge (The Danish Art of Happiness)]]></title>
			<link>https://www.thebookco.com/hygge-the-danish-art-of-happiness-9780718185336</link>
			<pubDate>Sun, 01 Nov 2026 09:05:07 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hygge-the-danish-art-of-happiness-9780718185336"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991919/images/30317479/9780718185336__78286.1793525958.285.285.jpg?c=2" alt="Hygge (The Danish Art of Happiness) by Marie Tourell Søderberg, 9780718185336" /></a></div><DIV><P>Other books will tell you how to be hygge. This is the only book that will show you. Though we all know the feeling of hygge instinctively, few of us ever manage to capture it for more than a moment. Now Danish actress and hygge aficionado Marie Tourell Søderberg has traveled the length an..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hygge-the-danish-art-of-happiness-9780718185336"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991919/images/30317479/9780718185336__78286.1793525958.285.285.jpg?c=2" alt="Hygge (The Danish Art of Happiness) by Marie Tourell Søderberg, 9780718185336" /></a></div><DIV><P>Other books will tell you how to be hygge. This is the only book that will show you. Though we all know the feeling of hygge instinctively, few of us ever manage to capture it for more than a moment. Now Danish actress and hygge aficionado Marie Tourell Søderberg has traveled the length an..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><P>Other books will tell you how to be hygge. This is the only book that will show you. Though we all know the feeling of hygge instinctively, few of us ever manage to capture it for more than a moment. Now Danish actress and hygge aficionado Marie Tourell Søderberg has traveled the length an..]]></isc:description>
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			<title><![CDATA[Becoming Your Real Self (A Practical Toolkit for Managing Life's Challenges)]]></title>
			<link>https://www.thebookco.com/becoming-your-real-self-9780241257739</link>
			<pubDate>Sun, 01 Nov 2026 09:00:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/becoming-your-real-self-9780241257739</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/becoming-your-real-self-9780241257739"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991913/images/30317454/9780241257739__40617.1793523662.285.285.jpg?c=2" alt="Becoming Your Real Self (A Practical Toolkit for Managing Life&#039;s Challenges) by Dr. Eddie Murphy, 9780241257739" /></a></div><P><STRONG>If you're in a good place in your life, how do you stay there?</STRONG><br><STRONG>If you're in a bad place in your life, how do you get out of it?</STRONG><br><STRONG>Here's how . . .</STRONG></P><P>Dr Eddie Murphy knows what makes people tick. His work as a clinical psychologist has g..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/becoming-your-real-self-9780241257739"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991913/images/30317454/9780241257739__40617.1793523662.285.285.jpg?c=2" alt="Becoming Your Real Self (A Practical Toolkit for Managing Life&#039;s Challenges) by Dr. Eddie Murphy, 9780241257739" /></a></div><P><STRONG>If you're in a good place in your life, how do you stay there?</STRONG><br><STRONG>If you're in a bad place in your life, how do you get out of it?</STRONG><br><STRONG>Here's how . . .</STRONG></P><P>Dr Eddie Murphy knows what makes people tick. His work as a clinical psychologist has g..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>If you're in a good place in your life, how do you stay there?</STRONG><br><STRONG>If you're in a bad place in your life, how do you get out of it?</STRONG><br><STRONG>Here's how . . .</STRONG></P><P>Dr Eddie Murphy knows what makes people tick. His work as a clinical psychologist has g..]]></isc:description>
			<isc:productid><![CDATA[2991913]]></isc:productid>
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			<isc:price><![CDATA[$14.95]]></isc:price>
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			<title><![CDATA[Better Me]]></title>
			<link>https://www.thebookco.com/better-me-9780718183967</link>
			<pubDate>Sat, 31 Oct 2026 19:51:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/better-me-9780718183967</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/better-me-9780718183967"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991384/images/30312396/9780718183967__35620.1793476317.285.285.jpg?c=2" alt="Better Me by Sara Milne Rowe, 9780718183967" /></a></div>Coming Soon..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/better-me-9780718183967"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991384/images/30312396/9780718183967__35620.1793476317.285.285.jpg?c=2" alt="Better Me by Sara Milne Rowe, 9780718183967" /></a></div>Coming Soon..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2991384]]></isc:productid>
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			<title><![CDATA[Separated By Duty, United in Love: A Guide to Long-Distance Relationships for Military Couples]]></title>
			<link>https://www.thebookco.com/separated-by-duty-united-in-love-a-guide-to-long-distance-relationships-for-military-9780806546148</link>
			<pubDate>Fri, 30 Oct 2026 05:16:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/separated-by-duty-united-in-love-a-guide-to-long-distance-relationships-for-military-9780806546148</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/separated-by-duty-united-in-love-a-guide-to-long-distance-relationships-for-military-9780806546148"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990576/images/30352020/9780806546148__41947.1793827957.285.285.jpg?c=2" alt="Separated By Duty, United in Love: A Guide to Long-Distance Relationships for Military Couples by Shellie Vandevoorde, 9780806546148" /></a></div>Coming Soon..<p><strong>Price: $18.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/separated-by-duty-united-in-love-a-guide-to-long-distance-relationships-for-military-9780806546148"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990576/images/30352020/9780806546148__41947.1793827957.285.285.jpg?c=2" alt="Separated By Duty, United in Love: A Guide to Long-Distance Relationships for Military Couples by Shellie Vandevoorde, 9780806546148" /></a></div>Coming Soon..<p><strong>Price: $18.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2990576]]></isc:productid>
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			<title><![CDATA[Maximize Life, Satisfy Mind (How the Way We Choose Shapes Success and Happiness)]]></title>
			<link>https://www.thebookco.com/maximize-life-satisfy-mind-9781041167846</link>
			<pubDate>Thu, 29 Oct 2026 17:49:25 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/maximize-life-satisfy-mind-9781041167846</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/maximize-life-satisfy-mind-9781041167846"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990336/images/30305582/9781041167846__60208.1793502888.285.285.jpg?c=2" alt="Maximize Life, Satisfy Mind (How the Way We Choose Shapes Success and Happiness) by Brandon William Soltwisch, 9781041167846" /></a></div><p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/maximize-life-satisfy-mind-9781041167846"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990336/images/30305582/9781041167846__60208.1793502888.285.285.jpg?c=2" alt="Maximize Life, Satisfy Mind (How the Way We Choose Shapes Success and Happiness) by Brandon William Soltwisch, 9781041167846" /></a></div><p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..]]></isc:description>
			<isc:productid><![CDATA[2990336]]></isc:productid>
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			<title><![CDATA[Maximize Life, Satisfy Mind (How the Way We Choose Shapes Success and Happiness)]]></title>
			<link>https://www.thebookco.com/maximize-life-satisfy-mind-9781041167853</link>
			<pubDate>Thu, 29 Oct 2026 17:49:16 +0000</pubDate>
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			<description><![CDATA[<p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..<p><strong>Price: $60.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..<p><strong>Price: $60.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Drawing on over two decades of research on maximizing and satisficing decision-making styles, this book takes readers on a journey of self-discovery. By understanding your unique style, you can gain the agency to decide when to maximize or satisfice in a way that allows you to make better decis..]]></isc:description>
			<isc:productid><![CDATA[2990335]]></isc:productid>
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			<title><![CDATA[Think Better Than Your Brain (A Practical System: Build Better Models. Test Your Beliefs. Solve Complex Problems.)]]></title>
			<link>https://www.thebookco.com/think-better-than-your-brain-9789377300432</link>
			<pubDate>Sat, 24 Oct 2026 14:12:54 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/think-better-than-your-brain-9789377300432</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/think-better-than-your-brain-9789377300432"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2987766/images/30285886/9789377300432__63306.1793128207.285.285.jpg?c=2" alt="Think Better Than Your Brain (A Practical System: Build Better Models. Test Your Beliefs. Solve Complex Problems.) by Shwetabh Gangwar, 9789377300432" /></a></div><P>Your brain lies to you. Constantly.<Br>It predicts before it perceives, fills knowledge gaps with guesses, presents biases as instincts, romanticizes your past, compares you against everyone around you and hands you conclusions built from limited experience—then convinces you that this is ‘thin..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/think-better-than-your-brain-9789377300432"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2987766/images/30285886/9789377300432__63306.1793128207.285.285.jpg?c=2" alt="Think Better Than Your Brain (A Practical System: Build Better Models. Test Your Beliefs. Solve Complex Problems.) by Shwetabh Gangwar, 9789377300432" /></a></div><P>Your brain lies to you. Constantly.<Br>It predicts before it perceives, fills knowledge gaps with guesses, presents biases as instincts, romanticizes your past, compares you against everyone around you and hands you conclusions built from limited experience—then convinces you that this is ‘thin..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Your brain lies to you. Constantly.<Br>It predicts before it perceives, fills knowledge gaps with guesses, presents biases as instincts, romanticizes your past, compares you against everyone around you and hands you conclusions built from limited experience—then convinces you that this is ‘thin..]]></isc:description>
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			<title><![CDATA[Our Common Moon (A practical guide to finding your way home)]]></title>
			<link>https://www.thebookco.com/our-common-moon-9781761502033</link>
			<pubDate>Tue, 20 Oct 2026 01:11:26 +0000</pubDate>
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			<description><![CDATA[<P>In a world that measures life in minutes and notifications, this guide offers you an alternate way to keep time. Not by escaping modern life, but by remembering an essential natural rhythm that is always moving – all around you, and within you. The moon's cycles shape oceans, migration, plantin..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P>In a world that measures life in minutes and notifications, this guide offers you an alternate way to keep time. Not by escaping modern life, but by remembering an essential natural rhythm that is always moving – all around you, and within you. The moon's cycles shape oceans, migration, plantin..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>In a world that measures life in minutes and notifications, this guide offers you an alternate way to keep time. Not by escaping modern life, but by remembering an essential natural rhythm that is always moving – all around you, and within you. The moon's cycles shape oceans, migration, plantin..]]></isc:description>
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