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On Becoming a Consumer

List Price: $99.99
SKU:
9780750683357
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  • Product Details

    Author:
    James McNeal
    Format:
    Hardcover
    Pages:
    428
    Publisher:
    Taylor & Francis (January 24, 2007)
    Language:
    English
    ISBN-13:
    9780750683357
    Weight:
    28.875oz
    Dimensions:
    6" x 9"
    File:
    TAYLORFRANCIS-TayFran_260411045024614-20260411.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $99.99
    Case Pack:
    16
    As low as:
    $94.99
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.