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Making Innovation Pay (People Who Turn IP Into Shareholder Value)

List Price: $44.00
SKU:
9780471733379
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Overview

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

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  • Product Details

    Author:
    Bruce Berman, Kevin Rivette
    Format:
    Hardcover
    Pages:
    224
    Publisher:
    Wiley (March 17, 2006)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780471733379
    Weight:
    16oz
    Case Pack:
    38
    File:
    Wiley-wiley.1.20220117-20220118.xml
    Folder:
    Wiley
    List Price:
    $44.00
    As low as:
    $31.68
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    6.35" x 9.3" x 0.8"