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Killing Giants (10 Strategies to Topple the Goliath in Your Industry)

List Price: $17.00
SKU:
9781591846277
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Overview

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.

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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • Product Details

    Author:
    Stephen Denny
    Format:
    Paperback
    Pages:
    256
    Publisher:
    Penguin Publishing Group (May 28, 2013)
    Language:
    English
    ISBN-13:
    9781591846277
    ISBN-10:
    1591846277
    Weight:
    8.48oz
    Dimensions:
    5.5" x 8.5" x 0.7"
    Case Pack:
    42
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20210526T001024_8636572-20210526.xml
    Folder:
    RandomHouse
    As low as:
    $13.09
    List Price:
    $17.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
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