- Home
- Business & Economics
- Marketing
- Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986
Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986
List Price:
$18.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Alexandra Watkins
Format:
Paperback
Pages:
168
Publisher:
Berrett-Koehler Publishers (October 1, 2019)
Language:
English
ISBN-13:
9781523099986
ISBN-10:
1523099984
Weight:
7.2oz
Dimensions:
5.56" x 8.5" x 0.43"
Case Pack:
60
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170852_155746843-20260405.xml
Folder:
RandomHouse
List Price:
$18.95
As low as:
$14.59
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Berrett-Koehler Publishers
Overview
The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Too many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names.
This new edition has been updated with 50 percent new material, including:
1. A new chapter called, "Corporate Creativity," which gives examples of how companies from LinkedIn to McDonald's are using creative names around the office to add personality to everything from cafeterias to conference rooms.
2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes
3. New and compelling stories and examples of both winners and losers in the naming game and what happened
Remaining intact and completely unchanged will be Watkins's sense of humor and wit.
Too many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names.
This new edition has been updated with 50 percent new material, including:
1. A new chapter called, "Corporate Creativity," which gives examples of how companies from LinkedIn to McDonald's are using creative names around the office to add personality to everything from cafeterias to conference rooms.
2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes
3. New and compelling stories and examples of both winners and losers in the naming game and what happened
Remaining intact and completely unchanged will be Watkins's sense of humor and wit.
