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Competition Demystified (A Radically Simplified Approach to Business Strategy)
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Product Details
Author:
Bruce C. Greenwald, Judd Kahn
Format:
Paperback
Pages:
416
Publisher:
Penguin Publishing Group (August 28, 2007)
Language:
English
ISBN-13:
9781591841807
ISBN-10:
1591841801
Weight:
12oz
Dimensions:
5.47" x 8.42" x 0.91"
Case Pack:
28
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170852_155746840-20260405.xml
Folder:
RandomHouse
As low as:
$18.48
List Price:
$24.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Portfolio
Overview
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
