Affiliate Program Management (An Hour a Day)
List Price:
$29.99
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Product Details
Author:
Evgenii Prussakov
Format:
Paperback
Pages:
464
Publisher:
Wiley (April 12, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9780470651735
Weight:
27.2oz
Dimensions:
7.3" x 9.2" x 1.1"
File:
Wiley-wiley.1.20230917-20230917.xml
Folder:
Wiley
List Price:
$29.99
Case Pack:
10
As low as:
$28.49
Publisher Identifier:
P-WIL
Discount Code:
D
Overview
Affiliate marketing is hot; here's how to get your program going
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
- Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
- Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
- Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
