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A More Beautiful Question (The Power of Inquiry to Spark Breakthrough Ideas) - 9781632861054

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9781632861054
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Overview

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged--and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a "beautiful question."

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  • Product Details

    Author:
    Warren Berger
    Format:
    Paperback
    Pages:
    272
    Publisher:
    Bloomsbury USA (September 13, 2016)
    Language:
    English
    ISBN-13:
    9781632861054
    ISBN-10:
    1632861054
    Weight:
    9.28oz
    Case Pack:
    36
    File:
    Macmillan Trade-Macmillan_Print_US_Trade_20211017221436-20211017.xml
    Folder:
    Macmillan Trade
    As low as:
    $13.86
    List Price:
    $18.00
    Publisher Identifier:
    P-STM
    Discount Code:
    A
    Dimensions:
    5.58" x 8.28" x 0.72"
    Audience:
    General/trade
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