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This Business of Music Marketing and Promotion (A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign)

List Price: $24.95
SKU:
9780823077298
Quantity:
Minimum Purchase
25 unit(s)
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page, inquire for additional pages
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Tad Lathrop
    Format:
    Hardcover
    Pages:
    320
    Publisher:
    Potter/TenSpeed/Harmony (October 1, 2003)
    Language:
    English
    ISBN-13:
    9780823077298
    ISBN-10:
    0823077292
    Weight:
    24.23oz
    Dimensions:
    6.36" x 10.75" x 0.97"
    Case Pack:
    20
    File:
    RandomHouse-PRH-20170528_063743-RH-NA-PHYSICAL-FULL-21-20170530-1.xml
    Folder:
    RandomHouse
    As low as:
    $18.46
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