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The ABC of Typography

List Price: $24.99
SKU:
9781910593714
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

For the first time, the history of typography is told in comic strip form
 
Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.
 
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
 

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    David Rault
    Format:
    Hardcover
    Pages:
    128
    Publisher:
    SelfMadeHero (September 10, 2019)
    Language:
    English
    ISBN-13:
    9781910593714
    Dimensions:
    7.5" x 10.25" x 0.85"
    File:
    Eloquence-HNA_06022020_P3206294_onix21_Complete-20200601.xml
    Folder:
    Eloquence
    List Price:
    $24.99
    As low as:
    $18.49
    Publisher Identifier:
    P-ABRAMS
    Discount Code:
    A
    ISBN-10:
    1910593710
    Weight:
    23.68oz
    Case Pack:
    20
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