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Marketing Success: How Did She Do That? (Women Lawyers Show You How to Move Beyond Tips to Implementation)

List Price: $49.95
SKU:
9781634251334
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

All lawyers face the challenges of incorporating marketing and business development into their practice, but women lawyers in particular may not know how best to identify and leverage their innate strengths that will lead to successful rainmaking. One size does not fit all when it comes to cultivating a lucrative book of business, and it may take a bit of trial and error to learn what works best for you.

Marketing Success: How Did She Do That? Women Lawyers Show You How to Move Beyond Tips to Implementation takes marketing from “what to do” to “how it is done successfully.” The book covers best practices in the legal industry through interviews with women rainmakers on how they succeeded using the most current approaches to marketing and business development. Topics include these and more:

  • Networking to create mutually supportive relationships
  • Communicating thoughts, opinions, and ideas effectively—in person and through traditional writing and social media
  • Getting your name in front of peers, referral sources, and prospects
  • Using public speaking to increase visibility, earn professional respect, and win clients
  • Developing and building a distinctive personal brand
  • Using software, mobile applications, and social media to enhance your business
  • Converting prospects into clients

This book tells the true stories of how 46 successful women lawyers each made marketing work and ultimately won clients—again and again. This insightful collection of anecdotes on creative and profitable marketing techniques will inspire you and teach you to do the same.

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Dee A. Schiavelli, Afi S. Johnson-Parris
    Format:
    Paperback
    Pages:
    224
    Publisher:
    American Bar Association (April 7, 2016)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781634251334
    ISBN-10:
    1634251334
    Weight:
    10.88oz
    Dimensions:
    6" x 9.03" x 0.47"
    Case Pack:
    40
    File:
    NBN-nbn20180414_FULL-20180418.xml
    Folder:
    NBN
    As low as:
    $41.96
    List Price:
    $49.95
    Publisher Identifier:
    P-NBN
    Discount Code:
    C
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