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Lean AI (How Innovative Startups Use Artificial Intelligence to Grow)

List Price: $44.99
SKU:
9781492059318
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

How can startups successfully scale customer acquisition and revenue growth with a lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners.

With this practical book, author Lomit Patel shows you how to use AI and machine learning (ML) to provide an operational layer atop those acquisition solutions to deliver meaningful results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and maintain customers.

  • Learn how AI and ML can support the customer acquisition efforts of a lean startup
  • Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
  • Explore ways to use ML for marketing purposes
  • Understand the key metrics for determining the growth of your startup
  • Determine the right strategy to foster user acquisition in your company
  • Manage the increased complexity and risk inherent in AI projects

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Lomit Patel
    Format:
    Hardcover
    Pages:
    240
    Publisher:
    O'Reilly Media (April 7, 2020)
    Language:
    English
    ISBN-13:
    9781492059318
    ISBN-10:
    1492059315
    Dimensions:
    6" x 9"
    Case Pack:
    24
    File:
    IPS-Metadata_Only_Ingram_Publisher_Services_Metadata_20200327151845-20200327.xml
    Folder:
    IPS
    List Price:
    $44.99
    As low as:
    $33.29
    Publisher Identifier:
    P-IPS
    Discount Code:
    B
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