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Lambretta LUI (Storia, modelli e documenti/History, models and documentation)

List Price: $49.99
SKU:
9788879117043
Quantity:
Minimum Purchase
25 unit(s)
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

This is the first and only monograph entirely devoted to the Lambretta LUI scooter, produced by Innocenti by the tens of thousands, designed by that master of body styling, Nuccio Bertone, creator of outstanding cars like the Alfa Romeo Giulietta Sprint and the Lamborghini Miura. The Lambretta LUI was innovative - perhaps too much so - and that was possibly the reason it was not understood, and it was unable to cut for itself as big a slice of the youth market as it should have. Innocenti believed in the LUI with all its conviction, having invested considerably in advertising it in all available media: television, cinema, newspapers and magazines - a mighty effort that did not bring in the hoped-for results
But today, the LUI has been recognized, quite rightly, as one of the shining examples of Italian design as applied to a scooter. Published as the first in a series of books spotlighting the most important and significant Lambrettas, this title unveils all the technical and stylistic secrets of the LUI, model by model, illustrated by invaluable archive material never before published, and is written by Vittorio Tessera, a major world historian on the popular two-wheeler in all its variations.
This first monograph in the series will be followed by others on the Lambretta world, including the LiTV 1, LiTV 2, LiTV 3, S/SX, DL and Junior series.
 

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page, inquire for additional pages
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Vittorio Tessera
    Format:
    Paperback
    Pages:
    120
    Publisher:
    Giorgio Nada Editore Srl (January 16, 2018)
    Language:
    Italian
    Audience:
    General/trade
    ISBN-13:
    9788879117043
    ISBN-10:
    8879117041
    File:
    hbgusa-hbgusa_onix21_delta_20181209-20181210.xml
    Folder:
    hbgusa
    List Price:
    $49.99
    As low as:
    $36.99
    Weight:
    24.8oz
    Dimensions:
    9.8" x 9.7" x 0.25"
    Case Pack:
    10
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