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Buyology (Truth and Lies About Why We Buy)

List Price: $17.00
SKU:
9780385523899
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
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  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Martin Lindstrom, Paco Underhill
    Format:
    Paperback
    Pages:
    272
    Publisher:
    The Crown Publishing Group (February 2, 2010)
    Language:
    English
    ISBN-13:
    9780385523899
    ISBN-10:
    0385523890
    Weight:
    7.4oz
    Dimensions:
    5.17" x 7.98" x 0.7"
    Case Pack:
    24
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20200301T134317_5424884-20200301.xml
    Folder:
    RandomHouse
    As low as:
    $12.58
    List Price:
    $17.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
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