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Brand Media Strategy (Integrated Communications Planning in the Digital Era)

List Price: $30.00
SKU:
9781137279569
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not—and to ensure that you get the maximum impact for your brand.

In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative marketers today are employing advertising and media communications to grow and build their brands. It explores the value of advertising in mass media, the use of digital media programs, and the employment of nonpaid and nontraditional media vehicles. This new edition provides a more in-depth explanation of social media, including how it should be incorporated into a company's brand media strategy, as well as how to develop social enabled media planning. This edition also includes updated case studies, including American Express, Chipotle, HSBC Bank, Kleenex, and Interscope Records, as well as a full update on all data and statistics, including the impact this new data has on brands and media, and how the communications planner needs to build this into their thinking.

Here, Antony Young captures the shifts in the advertising and media industry with an up-to-the minute playbook that will show marketers and their advertising and marketing service agencies how to sell their brands in this new and evolving media landscape. Brand Media Strategy, Second Edition is a useful guide to how planners and marketers can think more strategically to drive top line sales growth.

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page, inquire for additional pages
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Antony Young
    Format:
    Hardcover
    Pages:
    256
    Publisher:
    Palgrave Macmillan (August 26, 2014)
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9781137279569
    ISBN-10:
    1137279567
    Weight:
    16oz
    Dimensions:
    6.25" x 9.625" x 0.9"
    Case Pack:
    24
    As low as:
    $22.20
    Publisher Identifier:
    P-MISC
    Discount Code:
    A
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