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Better by Design (Shaping the British Airways Brand)

List Price: $29.95
SKU:
9781445642833
Quantity:
Minimum Purchase
25 unit(s)
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys.Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

Customizing Options and Pricing (v)

  • Cover Imprint (1-color): $1.00/book
  • Promo-Pages (full-color printed): $2.00 / single-sided page, inquire for additional pages
  • Belly-Band Wrap (full-color printed): $2.00
  • Set-Up Charge: $40 per decoration

Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    Paul Jarvis, Keith Williams
    Format:
    Paperback
    Pages:
    160
    Publisher:
    Amberley Publishing (April 15, 2015)
    Language:
    English
    ISBN-13:
    9781445642833
    ISBN-10:
    1445642832
    Dimensions:
    9.69" x 6.61" x 0.5"
    Case Pack:
    18
    File:
    Eloquence-IPG_08042018_P1631320_onix21-20180804.xml
    Folder:
    Eloquence
    As low as:
    $25.16
    Weight:
    18.4oz
    List Price:
    $29.95
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