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7 Secrets of Persuasion (Leading-Edge Neuromarketing Techniques to Influence Anyone)

List Price: $16.99
SKU:
9781632650603
Quantity:
  • Prices shown are for Bulk Books (unbranded)
  • Minimum to Customize Books: 50 copies

Overview

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
  • Customizing Options and Pricing (v)

    • Cover Imprint (1-color): $1.00/book
    • Promo-Pages (full-color printed): $2.00 / single-sided page
    • Belly-Band Wrap (full-color printed): $2.00
    • Set-Up Charge: $40 per decoration

    Call for higher quantities. Standard turnaround for Customized Books 10 business days from proof approval. Standard turnaround for Bulk Books 3-5 business days. Rush service available. Product availability changes daily. Please confirm your quantity is available prior to placing an order. Customization options may be limited or unavailable based on product design, binding or cover artwork.

  • Product Details

    Author:
    James Crimmins
    Format:
    Paperback
    Pages:
    224
    Publisher:
    Red Wheel Weiser (September 19, 2016)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781632650603
    ISBN-10:
    1632650606
    Dimensions:
    6" x 9"
    Case Pack:
    56
    File:
    CAREERPRESS-redwheel_onix-2017-1222-20171222.xml
    Folder:
    CAREERPRESS
    List Price:
    $16.99
    As low as:
    $12.57
    Publisher Identifier:
    P-MISC
    Discount Code:
    A
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